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Radio Shack confirms plans to sell iPhones nationwide

updated 02:35 pm EST, Thu December 10, 2009

Retailer continues its mobile-focused rebranding

Radio Shack has confirmed plans to expand iPhone distribution across the US in 2010. Although the retailer has already begun selling Apple's handset, availability is currently limited to approximately 250 stores in select areas. The move is expected to help reinforce the company's recent marketing which has focused on mobile phones.

"The new positioning is getting through to consumers," CEO Julian Day told BusinessWeek. "People used to walk into the store, ask if we had the iPhone, and when I said no, they'd walk out," added a Radio Shack employee.

The company has yet to announce a specific date for the national roll-out.




by MacNN Staff

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Comments

  1. danviento

    Joined: Dec 1969

    +2

    Question!

    Will they sell handsets without a plan (and subsidized price) upon request? Even tricking Apple's online store into letting you to just buy an iPhone kicks this price up to near $800.

    Maybe Radioshack can realize more sales thanks to offering a hard-to-access product at lower margins...

  1. testudo

    Joined: Dec 1969

    +3

    Re: Question

    No.

    And I doubt they'd be selling one for less than $800 that Apple charges, as that is what they'd charge Radio Shack to sell the phone sans plan in the first place. Makes it easier that way.

  1. Flying Meat

    Joined: Dec 1969

    0

    People used to...

    "'People used to walk into the store, ask if we had the iPhone, and when I said no, they'd walk out,' added a Radio Shack employee."

    Will no doubt change to, "'People used to walk into the store, ask if we had the iPhone, I'd say yes, they'd ask how much, I'd say $800, they'd walk out,' added a Radio Shack employee."
    ;)

  1. Fast iBook

    Joined: Dec 1969

    0

    800 bucks....

    800 bucks for the world's first 3G world phone/portable computer? Now that's a deal!

    Few people realize the true value of a 49 dollar iPhone 3G, it is a revolutionary device, the full impact of which will not be measurable for a decade or more.

    - A

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