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VEVO takes over from YouTube for music videos

updated 07:55 am EST, Wed December 9, 2009

VEVO carries major labels, sponsors

YouTube late Tuesday unveiled a long-in-development project meant to drive music videos. VEVO provides a larger, streamlined approach to artists' videos than YouTube and organizes their content by more logical categories, such as by the genre or by channels. It still supports common features like embedding but stresses music-friendly features like synchronized text lyrics and direct links to songs when they're available in iTunes.

The service currently launches with videos from EMI, Sony and Universal and already has large sponsors like AT&T, Infiniti and Nikon. However, ads won't necessarily accompany every video and will depend on overall audience behavior. Videos aren't initially in HD but will upgrade in the future.

VEVO is expected to take over for as much as 85 percent of the music video content on YouTube and has potential ramifications for mobile devices' YouTube clients, where native apps are often the only way to reliably access music videos. Clips from VEVO will show up in YouTube searches but will redirect desktop visitors to the new website.

by MacNN Staff



  1. iphonerulez

    Joined: Dec 1969


    Not bad...

    Loading on the site was very slow, but I guess there are a lot of people checking it out. I was able to watch one video, then I gave up after trying to login for five minutes or so. I wanted to see if my youtube password worked. I'll wait for another day or so to try again.

  1. Marook

    Joined: Dec 1969


    Not worldwide..

    "We're Sorry. Vevo is not available in your country."

    I guess YouTube will have visits for a long time still.. ;-)

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