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Apple tablet to be surprisingly low-cost?

updated 03:50 pm EST, Wed December 2, 2009

Diggnation host hints at tablet knowledge

Apple's long rumored tablet could have a surprisingly low price, based on an unusual rumor from the latest episode of Revision3 show Diggnation (viewable below). Following prompting from Digg founder Kevin Rose, who insisted his co-host "heard about something" related to the device, fellow presenter Alex Albrecht reluctantly claimed shortly before the halfway point of the show to know that the tablet would be less expensive than he and likely others would expect.

"I was shocked at how cheap the price point was going to be," he said, only half-teasing that he may or may not be serious.

The leak would be unusual for Albrecht. Normally, Rose is the one most likely to float rumors about Apple products. Although he has occasionally been very inaccurate, in the past year he has in some cases had information in advance that has proven true, such as photos of the 2008 iPod nano, iTunes 8 and copy-and-paste in iPhone 3.0. It's unclear if Albrecht came across information, if any, on his own or else had picked up any rumors second-hand from Rose. Albrecht normally lives in Los Angeles where Rose lives closer to Apple, in San Francisco.

The tablet has been the subject of wildly varying release rumors. Some have put the release in the first quarter of 2010, but the most recent stories have said it could ship later in 2010 due to screen technology costs. Apple has never confirmed the device, though the purported leaks have often pointed to a 10-inch, multi-touch product with OS X iPhone and a new emphasis on an e-book library.

The podcast also provides a few minor revelations from guest John Hodgman about his role as "PC" in Apple's "Get a Mac" ads. He notes that Apple has never given him inside information about new products, which are largely irrelevant to his ads, and that it's rare for him to receive free products. Early into the campaign, he did receive a free iPod and MacBook Pro but has paid for everything else since.

by MacNN Staff



  1. koolkid1976

    Joined: Dec 1969


    Yes folks

    I can confirm that this report, about a possible awknowlegement, that may or may not serious, about a rumored product that may or may not exsist, is accurate.

    Comment buried. Show
  1. c4rlob

    Joined: Dec 1969


    Apple playing catchup

    I would be willing to believe this rumor, because for the past few months everyone and their grandmother has jumped into the e-reader/tablet market with fairly competent devices, which only raises expectations that much more for an Apple device. Not to mention that the Amazon Kindle keeps gaining further loyalty. So Apple must find a way to make their device more than just an also-ran; cost is the simplest way to do that.

    If the rumor is true, the down side to Apple offering a low price is that would probably indicate a lack of the revolutionary features and cool-factor we've come to expect from Apple :(

  1. Bobfozz

    Joined: Dec 1969


    Hodgman and Long

    What a bunch of well-picked characters by Apple's ad agency. And it is interesting to note that "PC" owns Apple products... this is hilarious.
    I get a kick out of those commercials. If you like to kick Apple, go to You Tube and see what the miscreants write. Most of them scream and cuss and in general don't really know what they are writing about... but I hope it keeps them from committing homicides somewhere else.

  1. Elektrix

    Joined: Dec 1969


    Re: Apple Playing Catchup

    Nothing I've heard indicates that Apple is really going to be getting into the eReader market, so the establishment of the Kindle, the nook, the Sony Reader, etc. don't seem too relevant. I wouldn't say that everyone has released competent tablets yet though, certainly not the slate format that most people assume Apple will be doing (most tablet PC's are niche laptops, the HP tx series being the most mainstream, but that is a laptop that converts to a tablet, not a limited tablet device).

    I think we still have yet to see competent tablet-like devices like Apple is rumored to be making (or like what the now-defunct CrunchPad would have been), so there's still plenty of time for Apple to release a good product.

    I think the big question would be, if it is basically just a large 10" screen iPod touch, is that going to get people excited?

  1. eddd

    Joined: Dec 1969


    negative side

    an extremely low price may indicate that it will be sold with a wireless contract like the iPhone. That's been assumed by some, but I was hoping it wouldn't be the case. If it requires another $50 per month for wireless service, I'm not interested in the least. Then again, I'm not that interested anyway, unless it has pressure-sensitive stylus support for drawing... something I really wouldn't expect.

  1. Eriamjh

    Joined: Dec 1969


    Low price...

    ...or low cost?

    Apple's low cost may just mean high margins. Like 100%.

    It will be the best damn device for the price, but that does not mean that it will be cheap.

    I'm thinking $499-599?

  1. Cranmore

    Joined: Dec 1969



    These guys are just trying to make their show interesting, they have no idea about the price of the tablet! I should believe them because they "predicted" that cut/copy/paste was going to be in iPhone 3.0? Are you kidding? My 6 year old also predicted that.

    The tablet will be great, and Apple will continue to sell premium devices for premium prices. As Tim Cook will say, "we don't need to sell the most tablets, we need to sell the best tablet'. As usual, Apple will find a way to create maximum desire for the device by making it great and be able to garner a richly deserved price because of this. As well, I wouldn't expect millions to roll off the assembly line day one. Given limited quantities and the desire that early adopters will have for this device, there is no way it will be surprisingly cheap (unless you had thought it was gong to cost $2000)

    Oh...and that same articles that mentions cheap prices say there is a delay due to 'screen technology cost'. That makes sense doesn't it??

    Sorry to be crusty, but this is hogwash and is merely trying to gain readership by playing on everyone's "Apple fantasies" instead of well known "Apple realities"

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