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Samsung sells 50 millionth touchscreen phone

updated 10:35 am EST, Mon November 30, 2009

Samsung touch phone sales up 4X in 2009

Samsung today said it has sold 50 million full touchscreen phones since putting them on sale in 2008. The symbolic milestone comes as sales have grown from 10 million last year to 40 million this year. Of the collection, a full 10 million are the entry-level Star (S5230), while the Samsung F480 (also known as the Behold or Tocco) represents 9 million. The Corby has already passed the 3 million mark despite just launching in September.

Most these, 19 million, were sold in Europe. About 6.3 million shipped to the US, while China accounted for 3.4 million and Samsung's native Korea represented 3 million.

The number should make Samsung the largest touchscreen smartphone manufacturer this year. While the calendar year isn't complete, Apple sold about 20.75 million iPhones in its fiscal 2009 and has sold about 33.77 million of the device since it began sales in June 2007. Samsung's quick overtake of its American competitor has been helped both by its sheer reach as well as an emphasis on budget models like the Star and aggressive pricing. In many circumstances, even Samsung's more advanced phones are available for free on a contract in Europe where iPhones usually carry a price close to $200. Most of Samsung's full touch phones are conventional phones rather than smartphones.

Future sales should be helped by a transition away from Symbian and Windows Mobile on its smartphones, eventually focusing on Android and Samsung's own bada platform.

by MacNN Staff



  1. bonaccij

    Joined: Dec 1969


    While 50 million is nice...

    I think it is a little different than saying "50 million touch screen smart phones". You might as well have just said "phones". We need to compare apples to apples - no pun intended. Apple has market share in a very specific field - smartphones.

    Furthermore, who really cares how many phones were sold? I think the real point is that nobody in the telecom industry thought Apple would ever surpass the 10 million mark. It's nice to see that with the one phone Apple offers, it can hold it's own with some of the largest phone manufacturers in the world.

    Does it need to be #1? No - they never have. They just need to sell what they produce. I think people forget that. I also don't think Apple really cares that they are selling or not selling as much as these telecom behemoths... but you can bet your boots that when they DO outsell them, they are gonna mention it.

  1. aristotles

    Joined: Dec 1969


    Which company earned more profit?

    If I was an investor, I would be interested in what the profit was on those sales were rather than number sold. Not only does Apple potentially have a much higher margin but they have the potential for recurring revenue from app store purchases while Samsung only realizes earnings at the time of sale of the handset to the carrier.

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