updated 04:30 pm EST, Mon November 30, 2009
Move likely publicity stunt
Apple has rejected an app advertising the Motorola Droid, according to reports. Called iDroid, the app has only one function, which is to imitate the glowing red eye of the Droid while linking to promotional material. Its developer is noted to be Swavv Apps, which has otherwise produced only two other titles, Beer Pong and Spin the Bottle.
Unlike some other more prominent rejections, the iDroid case is believed to be clear-cut, since the app promotes the iPhone's chief rival amongst American smartphones. App Store rules also block any software with limited or non-existent functionality. iDroid may thus be a simple attempt at gaining publicity, much in the way that groups like PETA rely on controversy from banned TV ads.