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Report: iPhone slowly gaining momentum in enterprise market

updated 06:15 pm EST, Mon November 23, 2009

Companies attracted to App Store offerings

The iPhone is slowly gaining momentum in the enterprise market, according to a recent report issued by TBI Research. The analysts believe employees have been a contributing factor, as many executives have first purchased iPhones for personal use before pushing the idea to their company's IT department.

The research group believes that overall smartphone usage, which now sits at 10-15 percent of businesses, could grow to 25-30 percent over the next five years. Over the same time period, the group of corporations using multiple platforms is expected to increase to 20 percent.

iPhone adoption is expected to be particularly aggressive in industries such as media, entertainment, hospitality, transportation, or consumer goods. Although Apple has worked to attract enterprise customers, many still believe the iPhone is much less secure than RIM's BlackBerry platform.

"The two industries we see as the least likely of switching from Blackberries are Finance and Government," the report says. "These are huge industries, but they make up only 20 percent of the total US workforce. That still leaves 80 percent of the total 150 million US workforce."

Deutsche Bank analyst Chris Whitmore recently provided a similar forecast, expecting 2 million iPhones in the enterprise market by the end of the year. If the numbers turn out to be accurate, the company's market share among business users will more than triple to reach 7 percent. [via The Business Insider]

by MacNN Staff



  1. Fast iBook

    Joined: Dec 1969


    Not bad...

    I know folks who have & despise a BB for work, and then their on personal iPhone.

    - A

  1. iphonerulez

    Joined: Dec 1969


    If it was up to the IT managers

    there would never be any Apple products in the corporate world. Microsoft and RIM are the companies they trust the most. I'm glad there is some outside influence for getting Apple products in the corporate world even if it is only the iPhone. Maybe if a little crack develops the dam will burst. I doubt it, though. Microsoft has IT by the gonads.

  1. climacs

    Joined: Dec 1969



    of course IT people love Microsoft. Many of them would not have jobs if it weren't for Microsoft's insecure and unstable operating systems, browsers and software.

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