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iPhone now 50% of all smartphone traffic worldwide

updated 11:10 am EST, Mon November 23, 2009

AdMob sees Apple, Android jump in Oct 09

Apple devices now represent exactly half of all smartphone traffic on the Internet, AdMob said today in its report for October. The iPhone has gained 10 percent of absolute share since August to reach 50 percent while Symbian has fallen again to 25 percent. Apple has identical share in the US.

Google's Android platform also made large strides in the period. It leapt from 7 percent to 11 percent of world traffic in the two-month span and gained even more sway in the US, where it now represents 20 percent of all smartphone traffic. The gain is owed to the launch of different Android phones and through different carriers; the HTC Magic and myTouch 3G were the biggest helps in the US, but the HTC Hero and other devices have also played a small role.

That number is poised to grow by the end of the year, according to the researchers: the launch of the Motorola Droid on November 6th has led to the phone representing 24 percent of all Android traffic in just 12 days of sales, indicating that it's contributing substantially to the size of the actual Android user base. The Dream/G1 is next closest at 36 percent, followed by the Magic at 21 percent.

Competing platforms almost always saw declines; BlackBerry OS dropped a percentage point to 7 percent worldwide, while Windows Mobile declined a similar amount to 3 percent. Even Palm's young webOS has dropped from 4 to 2 percent worldwide despite a European release in October.

Notably, the top devices for BlackBerry, Symbian and Windows Mobile have remained relatively stagnant. The two-years-old BlackBerry Curve 8300 series accounts for 44 percent of mobile traffic with RIM's operating system while the even older Pearl 8100 is next with 16 percent. Nokia's four year old N70 is still the most popular Symbian device, followed by the year younger N95, while Windows Mobile is headed up by the year-old HTC Touch Pro and the two year old original Touch.

by MacNN Staff



  1. climacs

    Joined: Dec 1969


    must be

    a rounding error.

  1. lolcat789

    Joined: Dec 1969



    Apple is like the slash & burn methods used in the South American rainforests. Take all of the possible marketshare as possible, leave the place saturated, and abandon it for something else.

  1. Fast iBook

    Joined: Dec 1969


    Mount Everest....

    Apple has climbed mount everest with this iPhone thing they have going on. Glad i have one! :)

    - A

  1. Fast iBook

    Joined: Dec 1969



    "While 50 percent is attributed to the iPhone, readers must note that half of that is speed tests, the remaining half is p***, youtube, and twitfacespace." /sillyness

    Now looking at this data, i wonder if vz is thankful to not be the launch carrier, i think their network woulda crashed.

    - A

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