updated 11:10 am EST, Mon November 23, 2009
AdMob sees Apple, Android jump in Oct 09
Apple devices now represent exactly half of all smartphone traffic on the Internet, AdMob said today in its report for October. The iPhone has gained 10 percent of absolute share since August to reach 50 percent while Symbian has fallen again to 25 percent. Apple has identical share in the US.
Google's Android platform also made large strides in the period. It leapt from 7 percent to 11 percent of world traffic in the two-month span and gained even more sway in the US, where it now represents 20 percent of all smartphone traffic. The gain is owed to the launch of different Android phones and through different carriers; the HTC Magic and myTouch 3G were the biggest helps in the US, but the HTC Hero and other devices have also played a small role.
That number is poised to grow by the end of the year, according to the researchers: the launch of the Motorola Droid on November 6th has led to the phone representing 24 percent of all Android traffic in just 12 days of sales, indicating that it's contributing substantially to the size of the actual Android user base. The Dream/G1 is next closest at 36 percent, followed by the Magic at 21 percent.
Competing platforms almost always saw declines; BlackBerry OS dropped a percentage point to 7 percent worldwide, while Windows Mobile declined a similar amount to 3 percent. Even Palm's young webOS has dropped from 4 to 2 percent worldwide despite a European release in October.
Notably, the top devices for BlackBerry, Symbian and Windows Mobile have remained relatively stagnant. The two-years-old BlackBerry Curve 8300 series accounts for 44 percent of mobile traffic with RIM's operating system while the even older Pearl 8100 is next with 16 percent. Nokia's four year old N70 is still the most popular Symbian device, followed by the year younger N95, while Windows Mobile is headed up by the year-old HTC Touch Pro and the two year old original Touch.