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Verizon: AT&T sued over 3G ads because "the truth hurts"

updated 11:30 pm EST, Mon November 16, 2009

iPhone carrier works to ban 3G maps from TV ads

Verizon has filed a response to AT&T's lawsuit which had sought a temporary restraining order (TRO) to ban the "there's a map for that" ads critical of the latter carrier's 3G coverage. Verizon defends its ad campaign, claiming the coverage maps are accurate and clearly labeled as 3G networks. AT&T argues that the ads mislead customers to believe the comparison includes 2G coverage.

The recent Verizon filing points out that AT&T has already admitted the 3G coverage maps are accurate and the "5X More 3G Coverage" statement is true. "AT&T now is attempting to silence Verizon's ads that include maps graphically depicting the geographic reach of AT&T's 3G network as compared to Verizon's own 3G network because AT&T does not like the truthful picture painted by that comparison," the filing reads.

The iPhone carrier's survey is accused of being "riddled with errors," including the group of consumers with "no interest in or knowledge of 3G services." The company cites a declaration from Professor Joel Cohen, reportedly a marketing and survey expert, who also concluded the survey is "fatally flawed ... in virtually every respect."

"This Court should see AT&T's TRO effort to gain 'emergency relief' for what it is: an attempt on short notice and without opportunity for discovery or deliberation to stop Verizon's accurate comparative advertising campaign to gain a tactical advantage during the critical holiday shopping season," the carrier's lawyers argue.

Verizon claims the TRO request was submitted because the ads "confirm what the marketplace has known for months." AT&T is said to have lacked adequate investment in 3G expansion to accommodate smartphone usage, and the "usefulness of its service to smartphone users has suffered accordingly." [via Engadget]

by MacNN Staff



  1. cartoonasaur

    Joined: Dec 1969


    AT&T - the truth hurts ME

    My calls drop on a regular friggin' basis - Love love love the iPhone, but Hate, hate HATE AT&T's coverage...

  1. Camelot

    Joined: Dec 1969


    Who cares?

    I live in a 3G-covered area, and I don't travel much, so what do I care if Verizon have a 3G signal under a rock in the middle of a field in Podunk, IN where AT&T can only offer 2G?

    That's not to defend ATT - all cell carriers are as bad as each other, IMHO. Not one of them cares about the customer..

  1. appleuzr

    Joined: Dec 1969


    comment title

    I can honestly say when I had my iPhone I never dropped one call. That being said, I got rid of my iPhone because of the ridiculous pricing (the wife got an iPhone and we couldn't afford 2, so guess who lost theirs). At&t's new move to require a $30 data package with every Smartphone is just plain crazy! I know the iPhone has always carried a mandatory data package of $30, but at the time when it was the only phone that required that I still thought it was crazy. Now anything classed as a Smartphone as of September 10 requires a mandatory $30 data charge. I should be able to choose whichever phone I was and pay for whatever services I want, I don't like the fact that the company selling me the product forces me to buy something I don't need.

    Where I live At&t's coverage compares to it's competitors. At&t's policies on the other hand....

  1. climacs

    Joined: Dec 1969


    AT+T countersues

    alleges, "I'm rubber, you're glue, whatever you say bounces off me and sticks on you"

  1. luckyday

    Joined: Dec 1969



    Hmmm... maybe the people that live under a rock in Podunk? Good thing you have good service though. That is what matters.

  1. sailin74

    Joined: Dec 1969


    Brilliant Ad, too bad it's a little false

    Verizon has always said it has great coverage, but the maps are always misleading. I used to have Verizon, and I lived in the red on their map, but didn't get 3G. It's like they put in the theoretical max coverage, not the actual coverage.

    I've been much happier with at&t's coverage. It shouldn't be hard for at&t to go verify some of the areas with a phone.

  1. ScottG

    Joined: Dec 1969


    They should also show...

    What should happen now is to have SPRINT run the same commercial showing their 3G verse AT&T's Map too.

    That will make AT&T p*** a Brick of SHAME!!!

  1. dmsimmer

    Joined: Dec 1969


    I left AT&T

    because this map is accurate. My 16GB iPhone is now an iPod- that cost me $500 after cancelation fees. I blame Apple AND at&t. Apple has no ethical reason to continue this partnership.

  1. LouZer

    Joined: Dec 1969


    coverage or phone

    I got on ATT over a year ago with a RAZR. Had great reception, never a dropped call (that I can recall, if it happened it did so extremely rarely).

    Switched to an iPhone in September. Call drops increased all of a sudden. Certainly makes one wonder how much the iPhone is at fault on some of this.

  1. Fast iBook

    Joined: Dec 1969


    The real problem....

    The real problem is that att has 3 different networks. GPRS, EDGE, and 3G. 3G being the fast golden child of the network, EDGE being the much moaned about, but still quite fast itself stepchild, and GPRS which is slower, but comparatively it's still not too bad.

    I say comparitively, because the only network vzw has is its 3G network, it has nothing else aside from 1x, which is all most useless for anything aside from texting.

    Vzw conveniently exclude the facts that it not only has this limited network spread thin over a large area, with people on the edge of reception effectively having no data service at all, but you also cannot use voice and data at the same time. I was on the phone with my girlfriend earlier, she didn't believe something i was saying, so i took a photo w/ my phone and sent it to her via MMS while we were talking, took about 5 seconds to get there too, can the droid do that? Not with evdo/cdma.

    I mean what att should do is say "yes vzw this is our HSPA/3G coverage area, and this is our EDGE coverage area, and this is our GPRS coverage area. Then compare speeds with both usb/cards then phones.. Pretty sure they would win major points w/ consumers & advocacy groups, because not only is it more accurate than vzw's ads, but it shows that while it's fine to tout 3G, if all you have is limited speed & use 3G, you shouldn't brag about it.

    - A

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