updated 03:45 pm EST, Tue November 10, 2009
Many more units needed to reach record
Orange has already sold over 30,000 iPhones in its first day of UK iPhone sales, according to company figures. Sales began at 7AM local time, and hit the 30,000 mark by 4PM, leaving room for after-work shoppers to increase the launch tally further. The company claims to have broken the all-time record for single-day phone sales in the UK.
In spite of rapid sales, Orange still needs many more units to meet some expectations. The carrier registered roughly 250,000 pre-subscriptions, of which only a fraction have been fulfilled. Market research firm Mediacells suggests that Orange could have over a million iPhone users by the end of 2010, generating over ú795 million in revenue before taking into account supply costs.