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Verizon ads label iPhone a "misfit toy"

updated 03:30 pm EST, Sun November 8, 2009

Verizon attacks Apple, AT&T in three ads

Verizon this weekend stepped up the pressure in its anti-AT&T campaign with three new ads (viewable below). The lead ad, "Misfit Toys," attacks the iPhone's attachment to AT&T and says it belongs on Rudolph's Island of Misfit Toys for running on a network with relatively low 3G coverage. Unlike the recent Droid ads, the new commercials take care to praise the phone but attack the network, suggesting Verizon is backing away from direct criticism of Apple.

The other two ads, "Blue Christmas" and "Elves," are less direct but still show logoless iPhones 'ruining' Christmas through their inability to get a good signal.

All three spots echo the same criticism of coverage that prompted an AT&T lawsuit against Verizon for allegedly misrepresenting the reach of its network. While AT&T has said they give a false representation of where calls can be made, as GSM coverage is much wider, Verizon has responded by contending that the lawsuit is an attempt to distract from AT&T's network congestion and coverage in the middle of the US.

The attempt to separate the iPhone from reported problems with AT&T comes just as one analyst claims a dual-mode iPhone is in the works that would service both AT&T and Verizon's network formats without needing a second model or a larger device.

by MacNN Staff



  1. siromega

    Joined: Dec 1969



    It really does seem like a setup to go from bagging on the iPhone on AT&T to talking about how much better the iPhone will be on Verizon. Its one of those cardinal advertising rules that you never compliment your competition and until the iPhone comes to Verizon it is the competition.

    Comment buried. Show
  1. iphonerulez

    Joined: Dec 1969


    Nothing new about using the word "toy"

    to describe all things Apple. Apple is known as the high-tech toy company and I wouldn't consider it as a compliment. There doesn't seem to be anything about Apple that is serious when pertaining to business or corporations. Apple's profile is somewhat sullied when it comes to building products that people use to do serious work with.

    With Verizon showing the iPhone without any signal bars is a fairly low blow. All apps and no reception. Who really cares? They're just silly ads and probably have little impact on phone sales.

  1. nitewing98

    Joined: Dec 1969


    Gotta Give 'Em Credit

    The ads ARE funny. What they don't say is that my iPhone (here in Kansas City) gets great reception, no dropped calls. I understand some coastal (read "big") cities don't have the same service that I get. If Apple goes with Verizon, more power to 'em. I've heard even Jimmy Fallon dog on the iPhone's reception, and he's a fan.

  1. howieengin

    Joined: Dec 1969


    "toy" huh?

    Gee iphonerulez, is the"serious" business or corporation that you work for worth more than $175B? I think it's great that Apple is often dismissed as a high tech toy company- completely underestimated by it's competitors.. remember when Michael Dell said that the best thing Apple can do is give it's shareholders their money back? Now Apple can buy Dell for cash...

    The extraordinarily serious corporation that I work for is filled with Dell machines and hundreds of people that opt to use their "toys" at home instead.

    Perhaps Apple should not be chasing the "low cost, low content, one size fits all, minimal support plan cost" profile that big companies (150,000 plus employees) push for. Why be constrained by that box? If you can't use a Mac for "serious" work, maybe you don't know how to use a mac......

    Comment buried. Show
  1. slapppy

    Joined: Dec 1969



    AT&T really sucks. The iPhone is doomed by the end of this year with these ads running.

  1. chirpy22

    Joined: Dec 1969


    Come on...

    That Misfit Toys ad is AWESOME! :)

  1. chris2519

    Joined: Dec 1969


    those ads are genius

    really, really funny. i'm on my 3rd iphone. and i hate at&t more than i can stand. they suck. and they deserve the criticism. at&t should be kissing apple's a**, because the iphone's exclusivity to at&t is the ONLY thing that keeps thousands of us with their embarrassingly substandard service.

  1. thedude

    Joined: Dec 1969


    OK they are funny but....

    Don't forget just because verizon has better coverage doesn't mean that they are some how better over all. I have though about going with them because I live in a spotty ATT coverage area, however verzion likes to do things like make it impossible for your phone to sync with your computer. Or use bluetooth to transfer files. Or let you create ring tones without downloading them through there data network. Now if they have somehow changed all this, then maybe they have a shot at getting a larger slice of the smartphone pie, but as for me I don't think I will be switching... even though the Droid does look pretty sweet. And in someways is much better than the latest iPhone.


  1. makemineamac

    Joined: Dec 1969


    Use desperation much?

    These guys - Verizon, are all about what they don't have, aren't they? So much so they have to potentially jeopardize their future with Apple to diss on AT&T. Nice.

    And that's not competition really, it's just cheesy.

    To thedudes point, Verizon is famous for not allowing a phone on their network to do everything it's supposed to do out of the box without monetizing the feature. That may be one of the reasons they didn't get the iPhone initially. And AT&T was guilty of this in the past as well, but decided to take the risk.

  1. JuanGuapo

    Joined: Dec 1969



    No-one cares how much national coverage you have--it's how much coverage you have in 'my' city that I care about.

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