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http://www.macnn.com/articles/09/11/06/radio.shack.now.third.us.iphone.reseller/

Radio Shack to sell iPhone

updated 06:40 pm EST, Fri November 6, 2009

 

Radio Shack now third US iPhone reseller


Radio Shack in a terse notice today said it would begin selling the iPhone 3G and 3GS in its retail stores later this month. The initial rollout is small and will be limited to certain company-run stores in the Dallas/Fort Worth area as well as in New York City. Expansion to all of its stores isn't expected until 2010.

The move makes Radio Shack the third retailer outside of Apple and AT&T to sell the iPhone following earlier expansion to include Best Buy and Walmart. Radio Shack in recent months has made a push both to remake its image and to focus more attention on cellphones. It currently sells handsets from all major carriers but until now has had to exclude the iPhone.


by MacNN Staff

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TAGS :

 iPhone, industry, AT&T, Best Buy, Radio Shack, Apple, Walmart

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Comments

  1. bjojade

    Fresh-Faced Recruit

    Joined: Jun 2007

    +4
    11/06, 07:12pm | report spam | Reply |

    And still no Apple Specialists

    Funny that Apple keeps the iPhone out of the hand of its independent reseller channel. You know, the stores that focus on Apple products and are knowledgeable in those products. Go figure.

  1. designr

    Fresh-Faced Recruit

    Joined: Apr 2002

    +2
    11/06, 08:34pm | report spam | Reply |

    And I still won't go there...

    Even an iPhone isn't worth putting up with rude, pushy jerks

  1. Donevan

    Fresh-Faced Recruit

    Joined: Aug 2006

    -1
    11/07, 12:20pm | report spam | Reply |

    And still no Apple Specialists of course

    "Funny that Apple keeps the iPhone out of the hand of its independent reseller channel"

    Not really. If you want to get the best price on any Apple product, go to an independent... they will cut the best deal. The slower sales are, the better the deals. Independent owners are answerable to no one but themselves on pricing and are therefore most inclined to discount if the commercial need arises. Discounted iPhones, throwing its entire distribution network into chaos, is the last thing Apple wants.

  1. Zeeb

    Mac Elite

    Joined: Feb 2006

    +3
    11/07, 01:05pm | report spam | Reply |

    comment title

    Actually, I've started to like Radio Shack again. There are things you can get there that you can't find anywhere else, and I've found the staff to be friendly and helpful. I generally like to buy my Apple products directly from Apple though.

  1. ElectroTech

    Fresh-Faced Recruit

    Joined: Nov 2008

    +2
    11/07, 04:09pm | report spam | (2 replies) Reply |

    Has Apple sunk this low?

    35 years ago, Radio Shack was a 'realistic' (pun intended) place to buy electronics for the hobbyist and geek. The electronics weren't the top quality but the service was OK. They have gone downhill sooo far that I gave up on them 30 years ago. They have continued on the same low quality high priced track and I hate to see Apple associated with that name.

    Apple makes great quality devices and offers great service. How can they do this to their branding?

  1. Xinnix

    Fresh-Faced Recruit

    Joined: Nov 2003

    +1
    11/09, 09:29am | report spam | Reply |

    It won't last

    It won't last for very long. I doubt it goes beyond Dallas & New York.

    Apple won't let them discount the price of the phone. It would undercut the fixed pricing that AT&T and Apple Sell them for.

    However, they might throw in some crapy remote control car!

  1. testudo

    Forum Regular

    Joined: Aug 2001

    0
    11/09, 02:18pm | report spam | Reply |

    Re: Has Apple sunk this low

    Excuse me. They're selling their stuff at Best Buy. I think that should show you how low they're willing to go for sales.

  1. testudo

    Forum Regular

    Joined: Aug 2001

    0
    11/09, 02:21pm | report spam | Reply |

    Re: It won't last

    Apple won't let them discount the price of the phone. It would undercut the fixed pricing that AT&T and Apple Sell them for.

    OK, what has that to do with anything? No one can discount the iPhone. Yet Best Buy sells it. ATT stores sell it. Why not RS?

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