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Radio Shack to sell iPhone
updated 06:40 pm EST, Fri November 6, 2009
Radio Shack now third US iPhone reseller
Radio Shack in a terse notice today said it would begin selling the iPhone 3G and 3GS in its retail stores later this month. The initial rollout is small and will be limited to certain company-run stores in the Dallas/Fort Worth area as well as in New York City. Expansion to all of its stores isn't expected until 2010.
The move makes Radio Shack the third retailer outside of Apple and AT&T to sell the iPhone following earlier expansion to include Best Buy and Walmart. Radio Shack in recent months has made a push both to remake its image and to focus more attention on cellphones. It currently sells handsets from all major carriers but until now has had to exclude the iPhone.
And still no Apple Specialists
11/06, 07:12pm reply
Funny that Apple keeps the iPhone out of the hand of its independent reseller channel. You know, the stores that focus on Apple products and are knowledgeable in those products. Go figure.
bjojade
Fresh-Faced Recruit
Joined: Jun 2007
And I still won't go there...
11/06, 08:34pm reply
Even an iPhone isn't worth putting up with rude, pushy jerks
designr
Fresh-Faced Recruit
Joined: Apr 2002
And still no Apple Specialists of course
11/07, 12:20pm reply
"Funny that Apple keeps the iPhone out of the hand of its independent reseller channel"
Not really. If you want to get the best price on any Apple product, go to an independent... they will cut the best deal. The slower sales are, the better the deals. Independent owners are answerable to no one but themselves on pricing and are therefore most inclined to discount if the commercial need arises. Discounted iPhones, throwing its entire distribution network into chaos, is the last thing Apple wants.
Donevan
Fresh-Faced Recruit
Joined: Aug 2006
comment title
11/07, 01:05pm reply
Actually, I've started to like Radio Shack again. There are things you can get there that you can't find anywhere else, and I've found the staff to be friendly and helpful. I generally like to buy my Apple products directly from Apple though.
Zeeb
Mac Elite
Joined: Feb 2006
Has Apple sunk this low?
11/07, 04:09pm (2 replies) reply
35 years ago, Radio Shack was a 'realistic' (pun intended) place to buy electronics for the hobbyist and geek. The electronics weren't the top quality but the service was OK. They have gone downhill sooo far that I gave up on them 30 years ago. They have continued on the same low quality high priced track and I hate to see Apple associated with that name.
Apple makes great quality devices and offers great service. How can they do this to their branding?
ElectroTech
Fresh-Faced Recruit
Joined: Nov 2008
It won't last
11/09, 09:29am reply
It won't last for very long. I doubt it goes beyond Dallas & New York.
Apple won't let them discount the price of the phone. It would undercut the fixed pricing that AT&T and Apple Sell them for.
However, they might throw in some crapy remote control car!
Xinnix
Fresh-Faced Recruit
Joined: Nov 2003
Re: Has Apple sunk this low
11/09, 02:18pm reply
Excuse me. They're selling their stuff at Best Buy. I think that should show you how low they're willing to go for sales.
testudo
Fresh-Faced Recruit
Joined: Aug 2001
Re: It won't last
11/09, 02:21pm reply
Apple won't let them discount the price of the phone. It would undercut the fixed pricing that AT&T and Apple Sell them for.
OK, what has that to do with anything? No one can discount the iPhone. Yet Best Buy sells it. ATT stores sell it. Why not RS?
testudo
Fresh-Faced Recruit
Joined: Aug 2001