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Droid sees short launch lines [U]

updated 09:10 am EST, Fri November 6, 2009

Most VZ stores see small Droid queues

(Updated with additional lineup details) Early reports have suggested relatively small lineups for the Droid at Verizon stores. Visitors to most stores have seen lines of several people or less, with others seeing no lineups even with later early opening 8AM openings. The midnight opening at Verizon's 34th Street Manhattan store has also been described as modest, with one report so far suggesting that only 20 were in queue roughly an hour before it opened and no reports of the line growing much larger by 12AM.

Update: it's now estimated that the lineup grew quickly in the last half hour, swelling to 65 by 11:30PM and "more than a hundred" by midnight. Anecdotal reports from other Manhattan stores, like that on 21st Street, reported much lowed activity.

While Verizon has yet to comment on the launch, a number of factors are likely to contribute to the short queues. Verizon is selling the phone through its online store and applies an immediate $100 discount there while requiring that in-store buyers wait for a $100 mail-in rebate. Third-party chain stores are also undercutting Verizon's own price. Best Buy sells the Droid for $200 without requiring a rebate, while Walmart has been selling the phone for $188.

The initial turnout nonetheless suggests little early fervor for the phone, which will receive a major ad campaign in Times Square, online and on TV.

By contrast, Apple in the past few years has seen significantly longer lineups at its own stores and many AT&T locations; some flagship stores, such as the 5th Avenue Manhattan store, have seen lines ranging into the hundreds on iPhone release days. However, Apple is helped by asking for a similar price in-store as online and through a process that potentially streamlines retail purchases. [image via Warren Vosper]

by MacNN Staff



  1. tortenteufel

    Joined: Dec 1969



    Lining up for a phone.... get a life.

  1. DanielSw

    Joined: Dec 1969


    comment title

    Pretty sad-looking lineup there. . .

  1. Foe Hammer

    Joined: Dec 1969


    No Need To Use The Force ...

    ... These aren't the droids anyone seems to be looking for.

  1. c4rlob

    Joined: Dec 1969


    Bagels anyone?

    Is she holding a brown bag of bagels for the people in line? Classy.

  1. joelcpa

    Joined: Dec 1969


    ISO a proofreader?

    wtf does "... with others seeing no lineups even with later early opening 8AM openings" even mean. Does anyone proofread this stuff?

  1. JulesLt

    Joined: Dec 1969


    Motorola Fanboys

    It's not a phrase you've ever heard, is it. Well, not since the days of the 68000 CPU.

    They'd have been better going with a soft launch, like the Pre, rather than a hyped one and embarrassing scenes like this - which to my mind show that someone is divorced from the reality of the market - that you can generate an iPhone level of excitement with an advertising blitz, rather than a product that excites people - the USP of the 'Droid being 'like the iPhone, but tied to Verizon rather than tied to AT&T'.

    Newflash - no one loves phone companies. We never have. (I'm thinking of The President's Analyst now).

  1. iphonerulez

    Joined: Dec 1969


    Why wait in line for a Motorola cellphone?

    You can get them anywhere and there is absolutely no demand for them. The Droid is some fantasy phone for nerds and Apple haters hoping that Android will destroy the iPhone platform somehow. I've heard that the Droid makes a fairly decent cellphone as far as voice quality is concerned, but who's going to pay that much money for good voice quality. The Droid is already dead before it launched. Probably even worse than the Pre as far as demand is concerned. Let's face it, if it's not an iPhone or a BlackBerry, demand will be low. Non-tech people are only looking for something easy to use along with good customer support and that makes the iPhone the #1 choice. Motorola handsets have been c*** for years and nothing is going to change that. They no longer belong in the cellphone business.

  1. sammaffei

    Joined: Dec 1969


    Willing to bet...

    ...that it cost more for them to license the term "Droid" from Lucasfilm than they make on the phone on the first day.

  1. psdenno

    Joined: Dec 1969


    The good news is....

    ........ everyone in line goes home with a phone. We'll have to wait to see how happy they are in a few weeks. The morning news talked about how expensive the monthly fee would be compared to the iPhone. Anyone know what the Verizon plan costs?

  1. testudo

    Joined: Dec 1969


    Re: Why wait in line for a Motorola cellphone?

    I don't know. Why the h*** did anyone stand in line for an f'ing iPhone. You can get those anywhere too.

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