Formal unveiling due for November 14th

Apple has sent out media invitations for a preview of the company's fourth Manhattan retail store, scheduled to occur November 14th. The store is situated in the Upper West Side of the island, at the corner of Broadway and 67th; neighbors include the Lincoln Center and the Julliard School. It is still unknown when doors will open to the general public.

Fortune notes that the store will offer an extra marketing advantage to Apple, as it is along the route of the Macy's Thanksgiving Day parade, a prime position for international TV coverage. Sales alone will likely justify the location; Manhattan is home to wealthy and technologically savvy demographics, which have already helped to drive Apple retail profits. The Fifth Avenue store by itself is said to generate $35,000 per square foot in annual revenues.

A new photo reveals the Upper West Side location's curved glass roof, difficult to detect from street level.

by MacNN Staff