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Apple launches Reserve and Pick Up retail program

updated 04:15 pm EST, Fri November 6, 2009

Designed to cope with holiday rush

Apple has unveiled a new program for its retail stores, Reserve and Pick Up. Via the company's website, shoppers can now opt to have products held for later purchase at a store they select. Only Macs and iPods are eligible however, and pickup must occur between December 15th and the 24th. As the program is meant to cope with potentially long holiday lineups, shoppers can also have some products wrapped.




by MacNN Staff

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