updated 11:05 am EST, Thu November 5, 2009
Magazine claims revolutionary impact
Apple head Steve Jobs has been chosen as Fortune's CEO of the Decade. The magazine claims that "the past decade in business belongs to Jobs," not only because of his personal and corporate wealth, but the way he has "radically and lucratively reordered three markets," specifically movies, music and cellphones. His impact is also said to extend to computers, though it is less pronounced.
Jobs is described as one of the few genuine celebrities amongst CEOs, with natural salesmanship, an "anticorporate" dress style and friends like U2's Bono. In reality however he is believed to be a micromanager and perfectionist, obsessed with Apple's operational and market metrics, not so much out of a desire for profit but because he wants to dictate cool, and exert general influence on the world. Publicity efforts are said to be strictly controlled by Jobs, to the extent that only a handful of fellow executives are allow to speak on particular topics.
The executive is however criticized for at times having an unlikable personality, and being involved in several scandals, such as stock backdating and the questionable secrecy surrounding his own health. Despite reviving Apple as a whole, he is moreover said to be responsible for some failures, such as the G4 Cube and the Apple TV. Jobs is thought to disregard customer research in favor of his own views on what the public wants.