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Apple expands anti-Windows 7 campaign to Google search

updated 12:50 pm EST, Mon November 2, 2009

Company attempts to defuse Win 7 publicity

Apple has turned to Google advertising in order to undermine Windows 7, observers note. When entering terms such as "download windows 7" into a Google web search, one of the sponsored links shown may direct users to Apple's Get a Mac website, which attempts to persuade PC owners to switch platforms. The link is displayed under the header "Upgrading to Windows 7," clearly indicating the target audience.

Executives at Apple have openly stated plans to attack Windows 7 in marketing, with the argument that the hassle of upgrading from Windows XP (rather than Vista) means that many computer buyers may as well migrate to Mac OS X. A series of related TV ads is already being broadcast. Windows 7 may represent Apple's greatest threat in some time, and it has been generally well-reviewed, and may help to spur PC sales. Very early numbers suggest that the OS has not made much progress.




by MacNN Staff

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Comments

  1. climacs

    Joined: Dec 1969

    +1

    didn't work for me

    I searched for 'download windows 7'... what do you peeps see?

  1. galley

    Joined: Dec 1969

    +1

    works for me

    When I did a Google search for "download windows 7", the 2nd sponsored link a the top of the results was to Apples Get-a-Mac site: http://www.apple.com/getamac
    The other two sponsored links were for Microsoft sites.

  1. Eldernorm

    Joined: Dec 1969

    +1

    Advertising is......

    well..... advertising. If your looking at making such a big switch, its better to know about your options before spending money rather than after.

    Just a thought.
    en

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