updated 03:25 pm EDT, Thu October 29, 2009
Overhauls user interface
Quickly validating rumors, Apple has officially released v3.0 firmware for the Apple TV. The core change is a new menu system, designed to make it simpler to flip between major categories; it also draws focus to particular information, such as which videos have been rented or are unwatched. New is an "Internet" category, which folds in YouTube while adding support for Internet radio streaming. Favourite stations can be tagged.
Also new to the update are features carried over from iTunes 9, beginning with Genius Mixes, automatic music playlists based on predicted compatibility. Similarly accessible are iTunes LP and iTunes Extras, special features content for audio and video. Both types of material can be viewed fullscreen. The firmware lastly recognizes events and face tags carried over from iPhoto.
The update is a free and automatic download for Apple TV owners.