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Moto Droid to get Times Square ad blitz?

updated 04:15 pm EDT, Wed October 28, 2009

Moto Droid ads to show in NYC heart

A leak today has revealed that Verizon plans to drive home its ad campaign for the Motorola Droid with a major promo in Times Square. Likely timed with the Android phone's launch next week, Verizon is said to be taking over the NASDAQ and Reuters billboards with promos that let visitors temporarily take control of the signs by giving them voice commands, mimicking Android 2.0's feature. A mockup for BGR suggests visitors will call a phone number and enter a queue until the ads are ready.

A plan on such a scale suggests Verizon's ad campaign will be one of its largest to date and signal the US cellular service's intent to attack both Apple and AT&T. It has already begun an anti-Apple TV campaign and is rumored to be aggressively marketing the Droid and eventually the Droid Eris through to Christmas. Verizon has heavily promoted phones before, but even devices like the BlackBerry Storm have seldom received large-scale support beyond their initial launch periods.

by MacNN Staff



  1. Monicas

    Joined: Dec 1969


    Design Blitz

    I think that Motorola needs to really rethink their design of this thing! It blends perfectly into the background of other black bar phones and does nothing to stand out in any way shape or form. Considering how much is riding on this phone for Moto, I think they would do much better with a design change. It needs to stand out more.

    Monica S
    Los Angeles Computer Repair

  1. chefpastry

    Joined: Dec 1969


    Return on investment

    They are spending a lot to push this thing. I wonder how many they have to sell before it turns in a profit.

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