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Microsoft retail opening mimic Apple's

updated 03:40 pm EDT, Thu October 22, 2009

Scottsdale MS store copies Apple opening

Microsoft today opened its promised first Microsoft Store in Scottsdale, Arizona, marking its first significant effort in retail beyond experiments. The store matches leaked presentations showing a bright, spacious design resembling Apple stores and is now known to more directly imitate Apple in its staff and openings. As shown in an official video (available below), staff wear shirts in Windows-themed colors and, in today's launch, were grouped in lines to cheer the first customers entering the store.

The company claims a successful launch with lineups that extended outside of the Fashion Square mall and crowded the store afterwards. The store includes both Windows PCs as well as Windows Mobile smartphones, Xbox 360 consoles and Zune HD players.

Microsoft plans to launch a second store in Mission Viejo, California in one week's time and is counting on retail to restore its public image, which it believes has been hurt by Vista and to a lesser extent Windows Mobile. Apple's retail strategy is often credited with helping to fuel iPod, Mac and eventually iPhone sales as it gave customers an opportunity to try products in an ideal environment where third-party stores often have limited displays.

by MacNN Staff



  1. Roehlstation

    Joined: Dec 1969


    Shouldn't the sign say...

    Infinite Frustration
    with Millions of Applications Crashing on Windows

  1. climacs

    Joined: Dec 1969


    1st hand report

    The microsoft opening was a big waste of 18 hours! It was a bust, they promoted giving $500+ in each gift bag, we got $25 gift card, water container mints and chapstick! Even Microsoft personell came out over the night saying how awesome the gift bags were and what a treat we were gonna get, only to get the cheap stuff that high schoolers get on the back to class day! I will not be shopping at the store for their disgusting appreciation to there customers!!

    read the rest here including comments

  1. malax

    Joined: Dec 1969



    So what can you buy there in terms of PC hardware? Are they selling Dells and VAIOs and random other stuff just like a BestBuy?

  1. climacs

    Joined: Dec 1969


    stolen from azcentral comments

    I hear one of the big reasons for the long wait is there is a store rep every couple feet who asks:

    "Are you sure you want to open the front door?"
    "Are you sure you want to walk another ten feet to the next Microsoft Representative?"
    "Are you sure you want to purchase a copy of Windows 7?"
    "Are you sure you want to use your Visa?"
    "Are you sure you want a reciept?"

    They are trying to prepare you for the Microsoft Experience.

  1. climacs

    Joined: Dec 1969



    Also remember that after every customer enters the door, an employee must push control-alt-delete in order to end the task so that the door opening procedure can be rebooted.

  1. Herod

    Joined: Dec 1969


    The Zune Guy

    is that him in the beginning of the line in the first part of the video?

  1. Ben Lawson

    Joined: Dec 1969


    Slavish Imitation

    Wow, it's astounding how slavish the Apple Store imitation is...

  1. JuanGuapo

    Joined: Dec 1969



    ....could they have copied anything more from Apple? Jeez.

  1. sgirard

    Joined: Dec 1969


    Infinite Possibilities

    Windows 7 Starter
    Windows 7 Home Basic
    Windows 7 Home Premium
    Windows 7 Professional
    Windows 7 Enterprise
    Windows 7 Ultimate
    Windows 7 Mobile
    Windows 7 XP Edition
    Windows 7 ME Edition
    Windows 7 Server 2008
    Windows 7 Vista Version
    Windows 7 Embedded
    Windows 7 Media Center Edition
    Windows 7 Home Server
    Windows 7 Small Business Server
    Windows 7 Essential Business Server
    Windows 7 2007
    Windows 7 Tablet Edition
    Windows 7 Second Edition
    Windows 7 NT
    Windows 7 CE

  1. tsmelker

    Joined: Dec 1969


    Microsoft Store... meh.

    Just another proof of the old adage: Apple Innovates. Microsoft imitates.

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