updated 11:05 pm EDT, Thu October 22, 2009
Apple reminds viewers of Vista's shortcomings
Apple has released several new "Get a Mac" ads, each specifically targeting Windows 7. The first segment, "PC News," shows PC character John Hodgman sitting behind a news anchor desk for live coverage of the Windows 7 launch. To his dismay, the field reporter interviews customers that express how excited they are to switch to a Mac.
The second ad, "Teeter Tottering," features a woman that is "an XP user getting ready for the big move." Hodgman comments that she will love Windows 7, however she is also transitioning to Mac. "Look, I could stick with what I know, but what I know is pain and frustration," she says, explaining her reason for switching.
The last segment, "Broken Promises," starts off with Hodgman promising that Windows 7 would not have any of the problems experienced with Vista. "I feel like I've heard this before," claims Mac. The ad then flashes back in time as Hodgman makes the same promise about every Microsoft OS all the way back to Windows 2.
Rivalry between both companies has been particularly intense surrounding Apple's Snow Leopard launch and the recent Windows 7 debut. Apple executive Phil Schiller claimed XP and Vista users would have an easier transition switching to a Mac than moving to Windows 7. Analysts have also noted a surge in Mac sales during each significant Windows revision.