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Apple aims at patenting in-OS advertising

updated 10:15 am EDT, Thu October 22, 2009

Ad-supported Mac OS a possibility?

Apple has been exploring the possibility of embedding advertising within Mac OS X, or other platforms, a newly-published patent application reveals. Originally submitted in April of last year, the application credits CEO Steve Jobs and several other people with the invention. If implemented OS users would be presented with one or more ads, which would temporarily disable some aspect of the software before allowing people to continue on.

The ads would generally take the form of pop-up windows, appearing at predefined times, such as once an hour. Tracking data would then be collected, such as when an ad was displayed, and what response a user took. Images supplied with the application suggest options such as rating, sharing or repeating ads; OS users might also be able to temporarily delay ads, to avoid interrupting some tasks.

The purpose of burdening users with ads would be to offer an OS for free, or at least at a discount. In the latter case, users could pay to extend their time with software, or to disable ads completely. Control of ads in Mac OS X could be handled through a Menu Bar item, which might also display the amount of time remaining before the next ad appears.








by MacNN Staff

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Comments

  1. climacs

    Joined: Dec 1969

    +3

    hahaha

    Install Little Snitch. No more ads if the OS can't communicate with the server!

  1. Mr. Strat

    Joined: Dec 1969

    +1

    Oh c'mon

    Windows 7 just started to look more attractive.

  1. whambar

    Joined: Dec 1969

    +7

    Unwelcome Intrusion!!!!

    I hope this is a trial balloon because anything that keeps me from doing what I want to do after I turn on my computer is definitely NOT welcome... advertising??? Seriously? What ex-MSer thought that one up?

  1. kinglou

    Joined: Dec 1969

    +12

    This is quite possibly the worst idea ever

    Seriously, how long will it be before it's hacked out of the OS or blocked. Of course they will try to tie it to something that you want for free and thats how they'll justify your ad compliance.

    **BLOOP** you just won a free iPod!

    sigh...

  1. nowayoutofmymind

    Joined: Dec 1969

    +10

    try to read and understand...

    It would be wise of you guys if you at least would try to understand the concept, before you whine and lament publicly. Look at the flow chart. This is about running a system in a unpaid mode showing adds. The user can buy the system and get a add free version.

    it seems to me you are just here to vent your uneducated anger...

  1. stefbystef

    Joined: Dec 1969

    +4

    comment title

    Perhaps ist is targeted for kiosk Macs. Who knows.

  1. ionlyuseosx

    Joined: Dec 1969

    +7

    Google and Microsoft are doing this as well

    Not a big surprise here. Google is the king of ads and will incorporate it in all of their products including Android. Microsoft is doing it with a free version of Office and deals with Yahoo. It makes sense for Apple to do the same. Who knows maybe there will be a free or low cost version of OS X for the PC that is ad based and the user can pay to remove the ads. Yes, OS X can be hacked but fixed with every little update Apple puts out weekly or some other daily triggers.

  1. eldarkus

    Joined: Dec 1969

    +1

    its a patent

    They patent stuff all of the time and probably only use a portion of the ideas. Seriously.. get over it.

  1. jpellino

    Joined: Dec 1969

    0

    ohdeargodno.

    please.
    seriously.

  1. jpellino

    Joined: Dec 1969

    -3

    ohdeargodno.

    please.
    seriously.

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