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Burger King Japan selling Windows 7 burgers

updated 11:10 pm EDT, Wed October 21, 2009

Microsoft promos Win 7 with BK deal

Microsoft has taken the unusual step of promoting Windows 7 in Japan with Burger King's launch of a Windows 7 Whopper. Fitting in with the software theme, the burger stacks seven patties in an otherwise normal Whopper and measures 5.1 inches tall. It also has an appropriate 777 yen ($8.53) price.

The stunt isn't unique for Microsoft's Windows 7 launch, which in the run-up to Thursday's introduction has repeated the "seven" theme in multiple publicity events; it launched a giveaway of the new OS for every resident of the Dutch village of Zevenhuizen ("Seven Houses") and decorated parts of the Spanish village Sietes ("Sevens") in Windows-themed colors. The campaign contrasts sharply against the more traditional ads of Vista and earlier Windows releases, highlighting Microsoft's desire to turn around its public image.

In North America, most of the developer's less conventional advertising has centered around promoting Windows 7 house parties and its first retail stores.




by MacNN Staff

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Comments

  1. thebiggfrogg

    Joined: Dec 1969

    +3

    Microsoft quality control...

    is the real whopper!

  1. chas_m

    Joined:

    +9

    Will Cause Your Arteries to Crash

    That bluescreen of death you're seeing isn't on your computer ... it's IN YOUR BRAIN AS YOU HAVE A STROKE.

  1. nowwhatareyoulookingat

    Joined: Dec 1969

    +1

    7 times

    the suckage of Vista?

  1. chas_m

    Joined:

    +7

    "Activation" issues

    The only activation you're going to need with THIS version of Windows is the defibrillator to jumpstart your HEART.

  1. chas_m

    Joined:

    +8

    World's first copy-protected burger

    If you try to share this with someone else, you first have to call Microsoft and get permission. Then you have to call your doctor and get more permission.

    The jokes just write themselves here ...

  1. chas_m

    Joined:

    +2

    Do You Need an Anti-Virus For This Burger?

    Viruses are the least of your problems with this version of Windows.

  1. chas_m

    Joined:

    +3

    You'll Notice There's No Cheese on It

    Apparently they thought that would be too much. No need to go overboard here ...

  1. chas_m

    Joined:

    +7

    Control-Alt-Delete YOUR LIFE EXPECTANCY

    To reboot your heartbeat, please consult the manual.

  1. chas_m

    Joined:

    +12

    Introducing ...

    ... Windows 7's first killer app.

  1. chas_m

    Joined:

    0

    LARD have mercy!

    I hope I'm not around for the Windows 8 promotion ... and if I eat one of these Windows 7 Whoppers, I'll likely get my wish!

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