updated 05:30 pm EDT, Tue October 20, 2009
Win Mobile team jokes about App Store
The Windows Mobile development team today indirectly criticized Apple with a video (available below) promoting Windows Marketplace for Mobile. The spoof makes fun of Apple's tendency to reject certain iPhone apps and allow novelties, and instead portrays imaginary apps that Microsoft would have rejected, such as ones that would provide a fake mustache or that regularly shock the owner. Apple isn't mentioned directly in the roughly two-minute spot.
Besides implying a less restrictive policy towards app approval, the video more directly reinforces Microsoft's emphasis on premium apps. In developer sessions, it has characterized the iPhone's App Store as a 'race to the bottom' for pricing and simple features while Windows Marketplace is envisioned as having more sophisticated apps on average.
Microsoft has significantly expanded its store's library since its official October 6th opening but has a fraction of Apple's catalog, which at last check includes over 85,000 active programs. However, Microsoft's store is more heavily biased towards productivity apps where games make up the single largest software group in Apple's portal. [via TechCrunch]