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Palm Pre demand on O2 higher than for iPhone?

updated 12:35 pm EDT, Mon October 12, 2009

TNS sees Palm pre-launch better than iPhone

The launch of the Palm Pre on O2 could generate more attention than the iPhone did just two years earlier, a TNS study finds today. About 26 percent of 1,000 UK residents polled say they will or probably will buy a Palm Pre for its October 16th British launch; by comparison, only 17 percent planned to get an iPhone when it debuted in fall 2007. Switching is considered just as probable, as 32 percent of those on other UK carriers said they would be willing to switch to O2 to get the Pre.

The difference is attributed partly to the cost of the Pre on its first appearance in the country. O2 is willing to give the Pre for free to those who sign up for a two-year contract where Apple had charged 269 ($426) for the original iPhone when new. Many of the earliest iPhone owners are now either off contract or about to finish and have the option of leaving Apple's platform for another.

No mention has been made of the impact of iPhone 3G or 3GS pricing, both of which launched as potentially free for certain customers depending on the cost of the attached monthly plan. However, the study if reflective of the wider UK market would be a rare positive sign for Palm, which has struggled to maintain attention for the Pre in the US and has only exported the Pre to Canadians until the pan-European launches this week.

by MacNN Staff



  1. JulesLt

    Joined: Dec 1969



    The survey must have been phrased in an interesting way, or targetted a tech-savvy crowd, as less than 26% of people I work with - and they're software developers who generally have Nokia N-Series phones - have even heard of the Pre.

    Probably something like 'Would you change to a smartphone from O2 if it was free?'

  1. iphonerulez

    Joined: Dec 1969


    Who cares...

    It's not gonna happen, anyway. It's a Palm device with low sales even in places it's readily available. People claim that many stores that sell them only have dummy phones and you can't even play with a real Pre. Good luck to the people that want the Pre. I hope the company lasts as long as their two-year contract. The Pre may be an OK smartphone, but the company behind it is below par.

  1. Mr. Strat

    Joined: Dec 1969



    The Pre isn't that great of a phone.

  1. joecab

    Joined: Dec 1969


    maybe ...

    Maybe, BFD, but as long as it's better than what you've already using it's a step up. I don't think most people are going to care much about the pre's future itself; that's more of a serious customer that I assume would go for iPhone/Blackberry (both solid companies) or Android (still an up-and-comer but availability and openness has good growth ahead)

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