updated 09:55 am EDT, Thu October 8, 2009
Apple may have to change mouse name
Years after having taken both Apple and CBS to court, Man & Machine has announced that it has at last been awarded registration of the "Mighty Mouse" trademark. The small accessory maker previously filed a 14-page complaint, claiming it had developed a desktop waterproof mouse under the same name over a year prior to the debut of Apple's product. The company also accused Apple of intentionally buying up search keywords for the phrase "Mighty Mouse," which further diverted people from finding their Mighty Mouse model or its website.
Apple currently licenses the Mighty Mouse name from CBS, which owns trademarks associated with the cartoon character. Nothing has been said regarding whether Apple will now try and license the phrase from Man & Machine, or if it will simply move on to a new name. A new multi-touch mouse is believed to be in development by Apple, one which will remove the mechanical scrollball and replace it with a surface supporting various control gestures.