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iPhone may account for nearly all growth in Sept. quarter

updated 04:25 pm EDT, Wed October 7, 2009

Device's hold on Apple strengthening

The iPhone will account for nearly all of Apple's year-over-year growth when it reports the results of its September quarter, says Caris & Company analyst Robert Cihra. The device is forecast to represent 25 percent of the quarter's reported revenue, or 38 percent of non-GAAP revenue. Cihra has raised his price target for Apple stock, which now sits at $235.

iPhone influence on Apple is only set to grow, Cihra suggests. Total 2009 iPhone sales are expected to be up 94 percent over 2008, at 26.6 million. In 2010 Apple may sell 36.6 million or more iPhones, achieving a 16 percent smartphone marketshare, and a 3 percent share of all cellphone sales. The figures may nevertheless be exceeded, as the iPhone is "unquestionably now the most top-of-mind phone/software/delivery platform across its entire industry from handset competitors through carriers," according to Cihra.

By 2011 the iPhone could become Apple's most important product, dwarfing even Macs, which have long been the company's core business. iPods are expected to continue shrinking in relative worth, though the iPod touch is called an "ace up Apple's sleeve" thanks to its compatibility with the App Store.

September-quarter Mac sales are meanwhile predicted to be a healthy 2.8 million, and only set to increase in the December quarter thanks to rumored iMac, MacBook and Mac mini updates. Among these could be a cheaper plastic MacBook.

by MacNN Staff




  1. iphonerulez

    Joined: Dec 1969


    The iPhone has really saved Apple's bacon...

    It doesn't appear any computer company is moving products and only companies such as Asus and MSI are making any profits due to those crappy little netbooks. HP, Dell, Lenovo, etc. are probably just barely hanging on because of slow sales of higher end desktops and notebooks. Only Apple seems to be able to grow in this recession climate and that is largely due to the iPhone. The right product came along at just the right time. Nearly everyone I talk to would like an iPhone because they think it's really cool and would be easy to use. They see the TV commercials and hear a lot of buzz on Apple.

    Still, I feel bad that Apple is not the same company it used to be with more of a focus on desktop computers. Times change and Apple has to change with them.

  1. climacs

    Joined: Dec 1969



    I can't believe how great my iPhone is. I have about two or three quibbles but it's really super cool otherwise and most of all easy to use.

  1. testudo

    Joined: Dec 1969


    Moving computers

    Apple hasn't had any problems moving computers in the last year.

    And I don't think Dell is 'barely hanging on". They had $12 billion in revenue last quarter.

  1. Fast iBook

    Joined: Dec 1969


    On the verge and out of the woods.

    With LTE not too far away, exclusivity coming to an end in several countries, network and RF chip updates, apple is on the verge of mopping up in the global mobile handset market.

    Combined with great software, mobile me integration technologies, solid up to date portable & desktop hardware, and the best iPod lineup ever, apple has finally come "out of the woods". Could you imagine saying that 10 years ago?

    - A

  1. Peter Bonte

    Joined: Dec 1969


    The Mac

    PC's are rapidly moving to mobile and that is a big opportunity for Apple, laptops, smartphones and tablets can't be self-made so its a leveled playing field with the other big players. The battle isn't Windows vs Mac anymore, its Apple vs Dell and the other PC makers.

    A tablet (reasonably priced) from Apple (hopefully in 2 sizes) will crush competition overnight.

  1. davedawgnyc

    Joined: Dec 1969


    iPhone: sure it's a phone but...

    if there was an iPhone bluetooth/usb keyboard, it would become hands-down, the world's greatest portable computer.

  1. testudo

    Joined: Dec 1969


    Re: iPhone: sure...

    Excuse me? How is a device with a such a small screen suddenly become the greatest portable with the addition of a keyboard? Don't you lose the portability carrying around a second hunk of plastic?

    And you can do so much more with just a simple netbook...

  1. henjin

    Joined: Dec 1969


    iPhone/iTouch/iTablet will be the future

    I am not surprised the iPhone is giving 25% of profity to Apple. It's reaching a maturity that means the sky is the limit. I buy apps for work and pleasure. Until the iPhone came out I found Apple and OSX fine and better than say Vista but it was all so boring. Not now.
    When the Tablet comes out and when the next version of the iPhone pops up we'll be in a totally different ball game. Now Jobs is only the salesman and the CEO but despite not seeing how cool it would be to have APPS and download iTunes on the go his not getting how truly radical this little piece of hardware is was saved by his software engineers and design plus the millions of people writing fun, silly and then damn useful APPS.
    I use the iPhone to work on sound tracks. Imagine that? It's amazing how all the soft synths I can handle are in the palm of hand. I also use two drawing Apps for basic animations. I also study foreign languages and the iPhone makes a great education tool.
    It took hacked phones providing a pirate market to make Jobs understand that just because he does not play games, make music or study that other people found his WebApp solution to be pathetic. Apple since making that big mistake realized how lucky they were that Android was not around.
    The only limit to how far the iPhone variants can go is Jobs. He didn't see the iPhone as much more than an iPod with a cell phone and a few basic apps and a connect to YouTube. At the same time he couldn't see that with iPods people would want to watch a TV show on a tiny screen. He just did not get it at all but then not all Baby Boomers use their computers. And Jobs clearly did not use his iPhone for much more than listening to music and avoiding phone calls:)
    It's the depth of talent from hardware to software design that when Jobs relented allowed the iPhone to be the single biggest change make since the invention of the internet. The iPhone and its platform is having a bigger impact on the way we live than the first Macintosh. This little device is a rule and game changer. It's a benign neutron bomb.
    It's like the future arrived early and so the battery and the network is a bit of a problem. However I can see an iTablet with iPhone software really taking off BUT again it's Jobs who lacks imagination yet again.
    The iTablet is rumored to be just a great eReader. Big deal, of course it would be! It will just be hacked if they lock it down to such a limited purpose. A larger screen will take care of 99% of all computing needs as Bill Gates once prophesied. He's John The Baptist here for all the cultists and Steve Jobs is the Holy Ghost and the iPhone is Jesus.!:)
    But seriously Apple should let rip with the iPhone platform in 2010. They should only stop p*** from being an APP. I expect once the Tablet comes out to see Adobe making a full graphics suite. And it will be an awesome netbook.
    A great time to be alive. And yes 10 years agon no one could have seen this except for Bill Gates, sad his company is pathetic.

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