updated 04:35 pm EDT, Tue October 6, 2009
Pokes fun at Apple iPhone slogans
Verizon is exploiting complaints about AT&T's network coverage in a new TV ad (see below), which also indirectly targets Apple and the iPhone. "Browse the web and download music and apps, at 3G speed, in five times more places than the nation's number two wireless carrier," the ad says. The centerpiece of the ad is the slogan "Want five times more 3G coverage? There's a map for that," a reference to Apple's marketing for the iPhone and the App Store, which frequently uses the tagline "There's an app for that."
iPhone owners have frequently complained about AT&T's 3G network, which can become oversaturated in covered areas and drop, block or hamper data connections. Such problems are said to be aggravated in New York City and San Francisco, where large numbers of iPhone users exist. New York City has the additional problem of numerous dropped calls, which Apple itself is said to admit average around 30 percent.