AAPL Stock: 118.03 ( -0.85 )

Printed from

12% of US homes have Macs; most also have Windows

updated 12:15 pm EDT, Mon October 5, 2009

NPD shows Mac use in US on the rise

Over 12 percent of all US homes have at least one Mac but aren't exclusive to the platform, the NPD Group found in its latest Household Penetration study. The number is a large jump from nine percent just last year, but about 85 percent of these also have at least one Windows PC as well. These homes are also more likely to have three or more computers, at 66 percent, versus just 29 percent for Windows-only homes.

The research attributes these in part to Mac users typically having above-average income levels, which also translates into other electronics. Mac users are appropriately much more likely to own Apple handhelds: 28 percent own an iPod touch versus 9 percent of Windows homes, while 63 percent own some other iPod variant compared to 36 percent of the rest. However, these also tend to own two times as many devices as a whole and own more flash-based camcorders (20 percent versus 5), digital SLRs (32 percent versus 12), 50-inch or larger HDTVs (18 percent versus 8) and GPS units (49 percent versus 30).

Mac users are also noticeably more likely to be portable, as 72 percent of them have at least one notebook where just 50 percent of Windows users claim the same.

As a result of the study, the analysts suggest that companies look to Mac users as early adopters and thus likely indicators of what devices and technologies are about to become popular.

by MacNN Staff



  1. Feathers

    Joined: Dec 1969


    I'm not average...

    It seems that I'm not an average MacUser: I don't own an iPod or iPhone, I don't own a flash-based camcorder, I don't own a 50"+ Flatscreen television and I don't own any form of SatNav-GPS equipment. I do have more than 10 Apple computers, so where do I fit in. I don't own a Windows based PC either!

  1. DeezNutts

    Joined: Dec 1969


    maybe its accurate

    I seem to fit the bill. I have multiple PCs (5+) and a Mac. I also have a couple of iPods, iPhone, GPS equipment, various game consoles, large DLP TV... hmmm...

    What is this study really trying to figure out? That mac users are more likely to be geeks like me? lol

  1. slapppy

    Joined: Dec 1969


    I have one

    I have a Windows PC, we use it all the time. We turn it on during down time.....then laugh at how clunky and how it tries to copy the Mac OS in every way. We then use it as a doorstop or something warm for our cat to sleep on during the winters.

  1. testudo

    Joined: Dec 1969



    They're saying that Mac users tend to be more affluent than PC users? I can't believe that.

    Next thing you know they'll release a survey saying Lexus owners are more affluent than Toyota owners. And those who buy jewelry from Tiffany's are more likely to own high-priced items than those buying at Kay Jewelers.

  1. nat

    Joined: Dec 1969


    yes testudo

    people with a little more money to spend enjoy the finer things in life. good wine, good food, good computers...

    but then again, that's obvious. why you had to restate it is the mystery isn't it? well, not really. your's is a bad whine.

  1. LaFemCreative

    Joined: Dec 1969


    Why is this such a surprise?

    The truth of the matter is that both machines have their pros and cons. I do most of my creative work on the Mac, but I still hold true to the PC for admin stuff. I own two of each. And even in the creative field, there are times when you need to look at your work on both machines and various browsers. Frankly, I'm disgusted by what I refer to as "Mac-attudes" - people who bought Mac and are suddenly better than the rest of society. Arrogance is NOT becoming. And there needn't be a choice to make. We can have both, and the ability to know how to use and maintain both machines is far more attractive than the popular 'tude, "I'm a Mac person." So f'ing what?

  1. bluejammm

    Joined: Dec 1969


    re: Nat to Testudo

    Nat, Testudo was pointing out that most of the article was trite, in that, it IS obvious that more expensive products are purchased by more affluent people...duh.

    It's just too bad there isn't a cheaper alternative for more folks so we OSX users didn't need to use Windows even once in a while, like checking that our photos still look good on our less affluent friends computers.

Login Here

Not a member of the MacNN forums? Register now for free.


Network Headlines

Follow us on Facebook


Most Popular


Recent Reviews

Ultimate Ears Megaboom Bluetooth Speaker

Ultimate Ears (now owned by Logitech) has found great success in the marketplace with its "Boom" series of Bluetooth speakers, a mod ...

Kinivo URBN Premium Bluetooth Headphones

We love music, and we're willing to bet that you do, too. If you're like us, you probably spend a good portion of your time wearing ...

Jamstik+ MIDI Controller

For a long time the MIDI world has been dominated by keyboard-inspired controllers. Times are changing however, and we are slowly star ...


Most Commented