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Windows Mobile to reach 15% of smartphones in 2013?

updated 02:20 pm EDT, Thu October 1, 2009

Win Mobile usage to triple by 2013

In spite of common perception, Windows Mobile could take second place in the smartphone market in as little as four years, an iSuppli study predicted today. Analysts estimate that the phones shipped will triple from 27.7 million by the end of this year to 67.9 million in 2013, or enough to give it 15.3 percent of the industry behind Nokia's predicted 47.6 percent. Microsoft is expected to slip to third this year but to recover over time.

The return to form is founded in a belief that Microsoft has the "major cards" needed to have a successful mobile platform. Windows Mobile is already well established with carrier support and a substantial app library, while it now also has an app store (Windows Marketplace for Mobile).

Its age is considered a problem, as its interface is harder to use than an iPhone's and doesn't support the capacitive touchscreens needed for multi-touch and other more intuitive finger input. However, senior analyst Tina Teng believes the launch of Windows Mobile 7 in 2010 will render Microsoft "much more competitive" precisely because it should solve both of these problems. She also dismisses the losses of Motorola and Palm as clients for Windows Mobile, saying that neither were significant enough to make an impact while the recent addition of LG will be much more important. Windows Mobile has more licenses than anyone with 14 versus Symbian's 10.

The study doesn't address Nokia's own falling market share or outside factors, such as the maturation of younger platforms like Android and iPhone. Android has often been cited as the most direct competitor to Windows Mobile as it can be licensed by nearly any developer but is significantly less expensive to license and develop than Windows Mobile.

by MacNN Staff



  1. Gazoobee

    Joined: Dec 1969



    This kind of article is a perfect example of how an intelligent "analyst" can look at a bunch of acknowledged facts and yet come up with a completely counter-intuitive prediction. This is the kind of "analysis" that's constrained by what the audience (Microsoft and it's corporate bedfellows), want to hear. Windows Mobile will not make a "comeback" and no one with an ounce of sense would suggest otherwise.

  1. iphonerulez

    Joined: Dec 1969


    Analyst believes the launch of

    Windows 7 Mobile in 2010 will put Windows Mobile into overdrive. That's pure speculation based on nothing in particular. It hasn't even been proven that Windows 7 for desktop will put Windows into overdrive. I can't believe that WinMo will be that high in demand with all the competition of Android, RIM, Nokia and Apple. I'm not sure what Palm is going to be able to do, so I'll just leave them out of it.

  1. LunarMoon

    Joined: Dec 1969


    I believe in Santa

    Yes, 15%... and I believe in Santa. They had 12 years to do that and failed. Apple surpassed that in 6 months. MS is dead in the water, as said by Dvorak. They have no relevance to the industry as competition.

  1. sfmitch

    Joined: Dec 1969


    Classic MS tactics

    Wow - deja vu, all over again.

    Let's see..... Microsoft's current product isn't as good as its' competitors. Microsoft tries to switch focus to its' next version (or in the case of Windows Mobile, the next version after the next version). Microsoft Shills, fanboys and lazy analysts/journalists make the case why the next version will be different and hope people put off switching to a competitor's product. Next version is released and cycle repeats.

    You would think people would wizen up.

  1. luckyday

    Joined: Dec 1969



    I see a pattern here... these analysts are only worthwhile to you guys if they foresee something positive for Apple! Who would have thought.

    News flash: they are all useless. People don't predict something as useless as "windows mobile to reach 15% by 2013" unless they are trying to get exposure for themselves. Best thing to do is ignore it.

  1. Xinnix

    Joined: Dec 1969


    Dream On!

    Another attempt by someone who is obliviously getting something under the table for even
    putting this trash analyst story on here.

    "The return to form is founded in a belief that Microsoft has the "major cards" needed to have a successful mobile platform" What about customers? Does MS Believe in customers?

    "In spite of common perception"
    So, the public's perception doesn't match Microsoft's own delusional perception theirfore, its "Common Perception".. Give me a break.

    My experience with Windows Mobile has been horrible! Everyone I' know how who has had it, hates it, and most have ditched it for an iPhone or a Blackberry or are waiting until they can get out of their phone contracts to ditch it!

    Microsoft is so out of touch with their customers its ridiculous. Hence, this article!

    This is c***-! IT Smells like Duck, and walks like a Duck and CRAPS like a DUCK!

  1. SlimGem

    Joined: Dec 1969



    Pump and dump?

  1. JulesLt

    Joined: Dec 1969


    Lest we forget . . .

    There are an army of carriers and 2nd tier manufacturers who desperately want to claw back control of the market from the like of Apple, Palm, RIM and Nokia - who've all been able to create unique platforms of varying strengths.

    The 2nd tier firms have a choice of Symbian, WinMob or Android. While developers see a strength in Symbian and Android being open source, the lesser mobile manufacturers will still be looking for an 'out of the box' solution, rather than a customisable one.

    Another aspect to this prediction - pretty much all phones will have some kind of smartphone OS. I'd be amazed if any of the smartphone platforms did not see growth - but it will be an the expense of 'non-smart' embedded systems.

  1. mrt2

    Joined: Dec 1969


    What is Apples Standing?

    Anyone know what percent of mobile market share is the iPhone currently?

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