AAPL Stock: 111.6 ( -0.52 )

Printed from

Simon and Schuster intros video book format

updated 09:30 am EDT, Thu October 1, 2009

Simon and Schuster launches Vook format

Simon & Schuster hoped to spur on the creation of a new book format on Thursday by launching vooks, or video books. The approach builds videos directly into a text and is meant to enhance a work while minimizing the flow of a book as much as possible. An instructional book can show a task in action, for example, while a novel can use clips to establish the setting or to show a video a character would have watched.

The publisher has already launched the first four vooks, all of which come from Atria Press. All are available in a web version that uses Adobe Flash to show content and talk to other readers through social networking. It has also launched iPhone and iPod touch apps (App Store) that play the videos in Apple's built-in movie viewer and has similar social networking features. Web versions typically cost $7 due to the higher quality video while the iPhone apps cost $5.

Simon & Schuster hasn't said when it expects other vook titles to appear.

by MacNN Staff



  1. climacs

    Joined: Dec 1969



    work on that name a bit, S+S. Sounds like Zsa Zsa Gabor trying to pronounce, 'books'.

  1. guzzi

    Joined: Dec 1969



    S&S sales will go shooschting into the sky.

  1. gitcypher

    Joined: Dec 1969


    I'm sorry, but I gotta say it...

    The grapefruit in her hands make -them- look THAT much better.

Login Here

Not a member of the MacNN forums? Register now for free.


Network Headlines

Follow us on Facebook


Most Popular


Recent Reviews

Polk Hinge Wireless headphones

Polk, a company well-established in the audio market, recently released a new set of headphones aimed at the lifestyle market. The Hin ...

Blue Yeti Studio

Despite being very familiar with Blue Microphones' lower-end products -- we've long recommended the company's Snowball line of mics ...

ZTE Spro 2 Smart Projector

Home theaters are becoming more and more accessible these days, but maybe you've been a bit wary about buying a home projector. And h ...


Most Commented