updated 03:35 pm EDT, Wed September 30, 2009
AdMob August 2009 gives iPhone the lead
Apple's iPhone OS has successfully overtaken Symbian for the lead in all mobile web traffic, according to the latest data from AdMob. The combined iPhone and iPod touch share has jumped from 33 percent in February to 40 percent in August. Symbian, meanwhile, has almost exactly traded positions with Apple and fell from 43 percent near the start of the year to 34 percent in August.
RIM's BlackBerry OS, Windows Mobile and Palm OS also dropped sharply in the same time frame. The BlackBerry fell more softly, from 10 to 8 percent, but the older platforms have dropped off rapidly; Windows Mobile fell from 7 to 4 percent, and the now-discontinued Palm OS has declined from 3 percent to just 1 percent. The fastest risers outside of Apple were relatively new platforms like Android and Palm's webOS, which respectively account for 7 percent and 4 percent of the mobile Internet.
As before, Apple's largest advantages are in North America and Western Europe, where the iPhone OS has over half of a large market. However, Apple now has a dominant 79 percent of mobile traffic in the south Pacific and notably still has the top handheld in most of those markets where it doesn't lead, such as in the Nokia-dominated Asian and Eastern European regions as well as Latin America.
AdMob has previously noted that its data doesn't reflect actual market share, but its data is often a sign of trends in the industry as well as of the relative ease of use of a given platform. The launch of the iPhone 3GS is known to have helped Apple's growth worldwide, while AdMob's data also shows Android-based phones like the HTC Dream (G1) and Magic (myTouch 3G) being particularly popular in North America and Western Europe.