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Hasselblad launches 60-megapixel H4D camera

updated 02:35 pm EDT, Fri September 25, 2009

Hasselblad H4D-50 and H4D-60

Hasselblad chose Friday to unveil a long-in-progress upgrade to its H System medium format cameras. The H4D is billed as one of the first cameras to have a true off-center autofocus system, known as True Focus. Where even DSLRs often have to first focus and then reposition the camera to get focus significantly away from the center, the H4D has a yaw rate sensor that can detect the horizontal and vertical movement away from the focus point and refocus the lens to compensate.

As before, the camera has automatic adjustment for color, vignetting and other image qualities and can be tethered to a computer over FireWire to bypass the camera's own storage.

The company's in-house Phocus software has also been revamped and in 2.0 is said to be both faster and much easier to use, giving it performance as good or better than pro photo management tools like Aperture or Lightroom.

Two models start of the line and help raise the maximum resolution of Hasselblad's line. The H4D-50 shoots at the same 50 megapixels of the H3DII-50 but won't be the most expensive camera, costing 19,995 Euros ($29,299) for a complete system. At the top is the new H4D-60, which as its name implies has an extremely high-resolution 60-megapixel sensor and a 28,995 Euro ($42,486) price. The premium model ships first and will be ready in November, but the H4D-50 won't be ready until January. Those who order an H3DII-50 now will get a free upgrade to the H4D-50, and those who own the H3D-31 or H3D-39 will get a discount to upgrade to either of the H4D cameras.

by MacNN Staff



  1. macvette

    Joined: Dec 1969


    One sweet camera!

    For just a few thousand more than the H4D-60 I could get a new Corvette. Hmmmm... decisions, decisions.

  1. DanielSw

    Joined: Dec 1969


    Yeah, but. . .

    . . . the 'Vette doesn't have auto-focus!

  1. eldarkus

    Joined: Dec 1969



    Anyone who can afford this probably thinks a Corvette is a cheap sports car.

  1. macvette

    Joined: Dec 1969


    Either way...

    my wife would kill me if I purchased a new Vette or the Hasselblad...

  1. LEStudios

    Joined: Dec 1969



    Yeah either way you be sleeping alone in the corvette or with the Hasselblad.

  1. cmoney

    Joined: Dec 1969


    Re: Yeah, but. . .

    No Autofocus, but the Corvette has Zoom! haha

  1. ClevelandAdv

    Joined: Dec 1969


    My First Digital....

    My first digital camera was a cheap $28,875, and for a whopping 6MP. A Kodak DCS 460 built on a Nikon body. Now just 15 years later I can get 44 more MP for almost the same price.

  1. macjockey

    Joined: Dec 1969


    RE: Yeah, but..

    quote: Yeah, but. . .09/25, 04:42pm reply
    . . . the 'Vette doesn't have auto-focus!

    Well, neither does he, so it's a wash.

  1. lolcat789

    Joined: Dec 1969


    Niche Market

    This camera is for studio photography only, specifically for billboards and other ultra-high resolution needs. It is not for consumers.

    Autofocus isn't very precise and even the best autofocus logarithms wouldn't be sufficient if you want certain elements out of focus.

  1. Faceplant

    Joined: Dec 1969


    This is cool...

    I did find a $5.00 off coupon in the paper today.

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