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Demand already building for Apple tablet?

updated 11:10 am EDT, Wed September 23, 2009

Product still unannounced by Apple

Over a fifth of the public may be interested in buying Apple's rumored tablet device, says RBC Capital Markets' Mike Abramsky. The analyst notes that in a recent survey of 3,100 people, 21 percent expressed interest in buying the tablet, despite the lack of an announcement by Apple, or even a detailed set of rumored features. The anticipation is considerably higher than the 9 percent measured for the iPhone in April 2007, says Abramsky.

The survey assumes a tablet costing between $500 and $700, whereas some rumors have pointed to prices between $799 and $999. Apple may already be facing competitive pressure however, as Microsoft yesterday made the surprise announcement of the Courier, a tablet concept which could be put into production in a relatively short space of time. It is also believed that a number of other companies may be working on rival tablets.

Abramsky has set a price target of $250 for Apple stock, based on rising Mac and iPhone sales. The iPhone is described as a "10-year platform," with much room for growth. Some 22.8 million units are forecast to be sold in 2009, creating a 2 percent share of worldwide cellphone sales. As many as 54.7 million iPhones could be sold in 2011, doubling marketshare to 4 percent. In the short term Apple is expected to sell 7.25 million phones during Q409.

Apple is meanwhile predicted to announce Mac sales of 2.8 million for its most recent quarter, in spite of earlier analysis calling for 2.66 million. A September survey of 3,100 people is said to reveal that 25 percent bought a MacBook within the last 90 days, a considerable jump from the 12 percent recorded in April. The figures can be attributed to Mac OS X Snow Leopard and price cuts on MacBook Pros, says Abramsky.

by MacNN Staff





  1. chippie

    Joined: Dec 1969


    comment title

    your comment

  1. Constable Odo

    Joined: Dec 1969


    Glad Apple won't have to rely on tech-heads

    to buy the tablet or it really would be dead before being launched. They need to get people with open minds to merely try the tablet without preconceived notions of hardware, size and past tablet failures. Put plenty of content on the tablet put it in people's hands and let them decide from use whether it's too awkward to use. Apple has the finest multimedia content delivery system in place in the way of iTunes Store and 100,000,000 credit card using customers. That is what will drive Apple tablet sales.

  1. chucker

    Joined: Dec 1969



    even if it was an ipod touch with a bigger screen, I would want one.

    Lets face it the biggest use of the touch is not listening to music, but playing games, and (if the screen were bigger) surfing the web / email.

  1. testudo

    Joined: Dec 1969



    There's just one question: Where in the h*** did they run the survey? I seriously doubt that 21 percent of the population have heard of the tablet.

    And its one thing to say "I'd consider buying it" without knowing what it was. Another to actually see it and go "I'm buying one!"

  1. slider

    Joined: Dec 1969


    Pricing Scheme will Limit Initial Demand

    Original iPod, original iPhone and iPod Touch.

    I'm really looking forward to what Apple actually has in it's cue. But, I already know that I will not be able to justify purchasing one when it's first introduced. Apple will capitalize on the early adopters as they have with all their other new products despite what Apple will say about being really aggressive about pricing. It's just Apple's MO and always has been. When these products are released it's always amusing to me to see people flip-out on the BBs about how outrageous the price is and how you can get the same features at half the price by buying a XX or something.

    On a slight aside, more so for long-time Apple customers, have you noticed how accurate the rumor sites have gotten regarding future Apple products compared to say five years ago. I think the one thing still lagging behind from the actual product release is the actual price of the device, but they are getting better at that too.

    Anyways, I have a family member that would benefit from an Apple tablet and see some personal area's where this device would fit in nicely.

  1. nat

    Joined: Dec 1969


    oh testudo

    now you're a statistics wizard as well. oh dear.

  1. testudo

    Joined: Dec 1969


    Re: oh testudo

    No, but I know statistics mean whatever someone wants them to mean.

    So you tell us. What does this mean?....What? You don't know? Well, neither does anyone else.

    The statistics are meaningless without knowing what questions were asked and what options the respondants had. Just saying "21% said they'd consider buying the tablet" is a generic statement.

    And lest we forget the fact that since no one knows a damn thing about an Apple tablet (going so far as to say it could be all a big practical joke some rumor mongers started and they're just laughing their asses off at all this), saying you'd consider buying it is completely meaningless.

    Why not just ask people "Apple is coming out with some undefined product in the next year which will sell between $500 and $700. Are you interested?". It would be just as useful of a survey.

    But why let such details muddy the waters. Only 9% said they'd consider an iPhone. This is more than twice that. That means an Apple tablet will be TWICE AS SUCCESSFUL as the iPhone! OMG! Buy that stock! It's going to reach 500/share!

  1. testudo

    Joined: Dec 1969


    Re: tablet

    Lets face it the biggest use of the touch is not listening to music, but playing games, and (if the screen were bigger) surfing the web / email.

    Is that it's actual biggest use, or is that Apple's stated use?

    And the screen size hasn't stopped iPhone users from using it for email and surfing, can't see why the iPod touch would be restricted by that.

    But the biggest thing is what type of tablet it would be. A real computer running a real version of OS X which allows you to run "real" 3rd party apps. Or just a gigantic iPod touch with all it's limitations and Apple's built-in control system through the app store?

  1. nat

    Joined: Dec 1969


    oh testudo

    "I seriously doubt that 21 percent of the population have heard of the tablet."

    " a generic statement."
    uh, what?

    "...saying you'd consider buying it is completely meaningless."
    uh... meaningless

    "It would be just as useful of a survey."
    uh, what?

  1. Peter Bonte

    Joined: Dec 1969


    no real osX

    Its highly probable that Apple won't use a Intel compatible chip so that excludes the desktop osX, to keep OS development simple Apple also won't split up the OS in yet another portable osX version.
    That leaves us with the iphone version of osX enhanced for a bigger screen but fully compatible with the current crop of applications, not bad at all. I need the bigger screen for book and comic reading, a full OS is only overkill for the nice and slick tablet we want it to be.

    I do agree that Apple wants to tighten the grip on app development, throw in the AppleTV with the same OS and Apple will have covered phone, portable and desktop with a fully controlled OS. Apple also wanted the same grip on the Mac but that never worked, now they got a second chance and it seems to work.

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