updated 08:40 am EDT, Wed September 23, 2009
Memo proves Wii dropping to $200
A leaked note today has all but confirmed Nintendo's plans to cut the Wii's price to $200. The memo sent to Engadget tells staff that Nintendo will announce the cut on the 25th and have it take effect on the 27th. Such a schedule is consistent with Nintendo's past practices of announcing minor console updates on Fridays and of shipping updates on Sundays.
The price drop is expected to involve the same familiar bundle with Wii Sports and will be the first price drop since the Wii was introduced in November 2006. Nintendo has regularly resisted cuts both as the Wii has already been the least expensive of the current generation of consoles and, until this year, has regularly sold out and left the company little incentive to drop the price.
A reduction would come both following the impact of the US recession on console sales as well as major price drops for both the PS3 and Xbox 360 to $300 that have eroded much of Nintendo's price advantage and led to a reversal of sales where the Wii was the poorest-selling modern console in late August.