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Pantone brings color palette app to iPhone

updated 11:50 am EDT, Mon September 21, 2009

myPANTONE for iPhone

Color specialist Pantone has released a new iPhone app, which allows designers to thumb through color swatches and create palettes that can be used in most creative applications. myPANTONE also allows users to extract colors from photos taken with the iPhone's camera, to design complementary palettes.

Swatches can be viewed against a variety of different backgrounds, to get a better feel for how a palette might look in different environments. Once created, palettes can be e-mailed for use with Creative Suite, QuarkXPress or CorelDraw. They can also be uploaded to Pantone's free online service, where they can in turn be shared through Facebook and Twitter. Text notes and voice messages can be attached.

Each swatch includes sRGB, HTML and L*a*b color values, and cross-referencing for matching colors amongst various libraries, including Pantone's Goe, Pastels, Matching System and Fashion + Home collections. myPANTONE requires a device with iPhone 3.0 firmware, and costs $10.

by MacNN Staff



  1. coffeetime

    Joined: Dec 1969


    Color accuracy

    Next move would be color screen calibration tool for iPhone.

  1. pottymouth

    Joined: Dec 1969


    I suppose

    I suppose that would work well if you're only designing for an iPhone screen...

  1. danviento

    Joined: Dec 1969


    Leading to the next question-

    What is the color gamut like for an iPhone/iTouch screen? Anyone who works with color for a living will tell you that having a flat or finish representative sample is imperative to color choice. Sure, you can match up some colors, but when it comes time to pick interior paint colors for an entire building, or matching up upholstery types to existing paint to artwork, professionals demand the accuracy of WYSIWYG.

    Walk into an interior designer's office and you'll see walls of actual samples in their library. Watch a photographer/print specialist at work, and you'll see everything calibrated to the nth-degree and able to be simulated or tested under a number of lighting types and white balances.

    I'd love to have a color comparison tool that fits in my pocket , and just happens to be a phone, media player, and web portal too. Problem is, we've yet to see a real tear-down of iTouch color rendition (not to mention dealing with glare issues). There was a change in the overall white balance via a software update while back, so we know it's possible to adjust the screen output, is even that enough for the color professionals who use pantone?

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