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News Archive for 09/09/20

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Apple climbs to No. 20 in brand value rankings

09/20, 8:40pm

Brand value increases 12 percent

Apple has been rated the 20th best global brand across a variety of industries according to this year's Interbrand report. The company's change in value increased by 12 percent -- creating a brand value of approximately $15.4 billion -- and climbed from the 24th position to its current spot. The latest report suggests Apple's improved ranking was caused by record high iPod sales that saw the Touch's sales double, and all-time high market share for Mac OS software. The ranking was also furthered by the quick response to cost-conscious consumers with the release of lower prices for the iPhone and the voice-activated iPod shuffle.

Review: SanDisk Sansa Clip+

09/20, 7:05pm

Sansa Clip Plus reviewed

Nowhere is it harder to make a good portable media player than in the ultra-small, wearable field; even Apple decided it would rather go without a screen than try to fit the usual controls into something that clips on your belt. SanDisk has long thought differently and has carved out a niche for itself with the Sansa Clip, but we want to know in our full reviewif its Clip+ sequel can topple the iPod shuffle.

Review: Microsoft LifeCam Cinema

09/20, 6:45pm

MS LifeCam Cinema reviewed

Microsoft is no stranger to the webcam business, and its latest offering shows why the company is still often at the forefront. The LifeCam Cinema is the first consumer webcam to offer both a 16:9 aspect ratio and a native 720p imaging sensor. With a modest retail price of only $80 and some impressive image quality claims, we hope to find out in our review if the LifeCam Cinema is a webcam best buy or simply a marketing point.

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