updated 09:20 am EDT, Wed September 16, 2009
May aim to compete with Windows 7 PCs
Apple is likely to release new iMacs and MacBooks "in the next several weeks," claims Wedge Partners. In particular the firm's analysts say they envision an iMac with a "thinner, organic design," including "smoothed or rounded edges." Any changes to the MacBook are "likely to be limited," according to the firm. This could be because Apple announced redesigned MacBook Pros as recently as June.
Updating mainline computers could aid the company going into the holiday shopping season. It faces a particular threat this year, however, in the form of Windows 7, which has already been well-received ahead of its October 22nd release date. Apple will likely lower the prices on Macs, Wedge says, in order to compete with Windows 7 PCs and to counter the popularity of netbooks, an area in which Apple does not have any products. Cuts and redesigns are expected to help Apple reach 3 million in Mac units during the fourth calendar quarter.