AAPL Stock: 118.3 ( + 0.49 )

Printed from

Casio, Hitachi, NEC merge cellphone businesses

updated 10:10 am EDT, Mon September 14, 2009

Casio Hitachi NEC joint cellular venture

Casio, Hitachi and NEC took defensive steps to protect their cellphones today and said they would merge their handset businesses into a single joint venture. The deal leaked earlier will see NEC join an existing Casio and Hitachi venture but largely take it over; NEC will have a 66 percent stake while Casio and Hitachi will have 17.3 percent and 16.7 percent respectively. All three will share their technology, production and other efforts as part of the deal.

The firms expect to finalize the deal by April of next year and will shift their stakes further to give NEC a 70.7 stake, Casio 20 percent and Hitachi just 9.3 percent.

Consolidation of the sort is both a reaction to Japan's own phone market and to the presence of outsiders. The three new partners are significantly smaller than market leaders like Sharp and get a significantly stronger foothold through the merger. However, the entire industry has faced a relatively new threat from Apple's iPhone, which outsold Japanese phones in July despite the country's tendency to prefer its own products.

The shift is believed to come from Apple's emphasis on interface as a selling point. Japanese cellphones are often advanced and have very localized features like 1Seg TV tuning and wireless payments but often have complicated interfaces and usually adopt the same clamshell form factor.

by MacNN Staff



Login Here

Not a member of the MacNN forums? Register now for free.


Network Headlines

Follow us on Facebook


Most Popular


Recent Reviews

Ultimate Ears Megaboom Bluetooth Speaker

Ultimate Ears (now owned by Logitech) has found great success in the marketplace with its "Boom" series of Bluetooth speakers, a mod ...

Kinivo URBN Premium Bluetooth Headphones

We love music, and we're willing to bet that you do, too. If you're like us, you probably spend a good portion of your time wearing ...

Jamstik+ MIDI Controller

For a long time the MIDI world has been dominated by keyboard-inspired controllers. Times are changing however, and we are slowly star ...


Most Commented