updated 07:20 am EDT, Mon September 14, 2009
Apple TV prices drop
Apple today quietly reshuffled the prices of the Apple TV for the first time since the 160GB model was added in May 2007. The company has reduced the price of the 160GB model to $229 (from $329) and has dropped the original 40GB model (once $229) entirely. Apple hasn't mentioned any feature set changes for the one remaining model.
The networked media hub has been one of Apple's most conservatively updated products but has usually sold well; its late 2008 sales were three times higher than for a year earlier. The company has long maintained that the device is a "hobby" but has also pledged to continue developing it and, in recent months, has been hiring developers for the product.