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Sagemore Apple Store hit in second robbery

updated 09:30 am EDT, Thu September 3, 2009

Second heist nets greater reward

The Sagemore Apple Store in Marlton, New Jersey has become the victim of a second robbery in the space of just over four months, say reports. In Thursday's incident, captured on video, five men attacked the store shortly after 2AM, breaking through a glass facade with a large rock. In a little over 30 seconds the group is said to have taken 23 notebooks, and 14 iPhones and iPod touches before fleeing into a nearby residential area.

A security guard was present at the time of the theft, but is said to have been unarmed, and threatened by a robber who motioned that he had a gun. The guard was posted because of the earlier robbery, which took place on March 10th. That heist involved a much smaller take however, including eight notebooks and eight iPhones, worth roughly $16,000.

 
Previous Comments

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09/03, 09:50am reply

All security guards are nothing more than deterrents. Get a gate... get shatterproof glass... do something pro-active... who cares about a "security guard"?

bonaccij

Fresh-Faced Recruit

Joined: Jun 2003

0

Sale

09/03, 09:58am reply

Look for some good deal on Macbooks on ebay soon. LOL. Yeah What the h*** Apple, easy to break glass front doors!?!? Who bright idea is that, Steve.

Darylal

Fresh-Faced Recruit

Joined: Apr 2008

+2

Nothing tied down?

09/03, 10:31am reply

No security cables on any of this equipment? How does that work? Seems to me that some manager is going to be looking for a new job soon... unless they *are* secured there, and someone working there unlocked everything before closing up shop. Inside job, maybe?

Zaren

Fresh-Faced Recruit

Joined: Aug 2001

+1

Nothing is failsafe

09/03, 10:37am reply

You can beef up the structure of the store and the thieves can up the ante using a truck to back through it. Given the proper resources, any facility is vulnerable even Ft. Knox.

Regarding security cables, I'm sure that every Apple store uses the same method of keeping merchandise from walking out the door including electronic tethers and such. These too can be easily compromised with the proper tools.

I'm guessing we won't be reading stories like this about the Microsoft stores when they open.

Penguirl

Junior Member

Joined: Feb 2008

+4

Confused

09/03, 10:54am reply

Doesn't apple have the ability to track all of the items by the Serial Numbers or Mac Address? At some point, someone is going to connect these suckers to the Internet...

If not, why not install the LoJack type software on all of the devices so that when they are connected to the Internet, the users will be identified.

dynsight

Fresh-Faced Recruit

Joined: May 2005

+3

Confused

09/03, 10:57am reply

Doesn't apple have the ability to track all of the items by the Serial Numbers or Mac Address? At some point, someone is going to connect these suckers to the Internet...

If not, why not install the LoJack type software on all of the devices so that when they are connected to the Internet, the users will be identified.

dynsight

Fresh-Faced Recruit

Joined: May 2005

-2

cables and guards

09/03, 11:09am reply

If they used security cables, I doubt they would have been in an out in 30 seconds. Most likely they used crappy electronic cables, more worried about theft when the store is open.

As for guards, they're only as good as you allow them to be. If he isn't carrying a gun, that's because you didn't want him to carry a gun (because that gives a 'bad' appearance). At that point, it only deters those who fear being caught by a guy. Even if he had a gun, it wouldn't have helped. He was probably aimed at before he knew what happened.

But shouldn't we be gladdened to see that the share of Macs in the stolen computer market is increasing! 10 years ago you couldn't give away most of their stuff..

testudo

Fresh-Faced Recruit

Joined: Aug 2001

-2

Back To School Sale

09/03, 12:36pm reply

Check to Philadelphia Art Colleges. Anybody slinging a hot new MacBook/MacBook Pro loaded with Quark, Adobe CS4 and other stuff?

Failing that, Berlin Farmer's Market (and outdoor flea market) is just 10 minutes down the road from Marlton.

Criminals are inherently stupid. These bozos should be pretty easy to catch if they're local yokels and not part of a larger professional crime syndicate.

Mr. Reeman

Fresh-Faced Recruit

Joined: Mar 2009

+1

Yup, they're stupid...

09/03, 03:05pm reply

and when they get caught, they'll say all the loot was with them because they let their cousin use their car, and they didn't know it was in there.

Woode

Fresh-Faced Recruit

Joined: Oct 2007

+1

Awesome deals

09/03, 06:21pm (1 reply) reply

Going to be some awesome deals on the local Craigslist in that area! h*** yeah!

DeezNutts

Fresh-Faced Recruit

Joined: Apr 2008

+1

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