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Strategy Analytics: iPhone battery weakest feature

updated 11:25 pm EDT, Tue September 1, 2009

iPhone battery criticized

Strategy Analytics has released research that shows battery life as the iPhone's most dissatisfying feature. The buyer analysis firm concluded that the most common owner of an iPhone falls into the 25-44 age group, with a $50,000+ income -- they are also likely employed full-time and over 80-percent own an iPod as well.

The report shows that the iPhone, on average, is utilized for web browsing and e-mailing much more than other smartphones, with two-thirds of the surveyed individuals using the services daily. Heavy use of the phone's web-based features leads to battery life issues, the leading cause for dissatisfaction of the surveyed customers.

The study's primary findings highlight customers' desire for Apple to continue innovating new features and improving style, while factoring in a strong need for improved battery performance.

by MacNN Staff



  1. Eldernorm

    Joined: Dec 1969


    figures don't lie,,,, but....

    Do we wish that the iPhone came with a 6 year full use battery??? Of course.

    But there are a number of car chargers, home chargers, and battery extenders that can be used when you do not have a charger.....

    So, this is a mute point. The demographic that is used can easily afford a car charger/fm player, and $70 for the latest iPhone case that includes a battery that is twice the size of the iPhones and it charges the iPhone while its juice is being used for service..... then you can recharge both at the same time in the evening.

    NO, this article is a click-c*** article that just seeks clicks.

    No serious information here.

    Just a thought,

  1. Eriamjh

    Joined: Dec 1969


    Most dissatisfying feature?

    Isn't that like describing your most dissatisfying sexual position?

    When s** is good, it's great.
    And when s** is bad, it's still pretty good.

    So is the iPhone experience.

  1. snackhound

    Joined: Dec 1969


    comment title

    I'd have to agree that the battery charge is near enough uselesss, by the time I've sat on a train for an hour in the morning playing games or watching videos the battery is nearly dead an needs a top up otherwise the journey home is very very boring.

  1. henjin

    Joined: Dec 1969


    comment title

    I bought a 3GS 32gb Iphone and easily get a days charge while using email, sound apps, Skype app and phone calls, using Safari and a lot of email. One day the battery life of all small smart phones will be improved but to use the iPhone as a computer is fun but you have to expect a drain on battery life.

  1. billmboy

    Joined: Dec 1969


    External Battery

    For under $50 one can buy an external battery that will more then double the built in batteries life if you are unable to charge the phone during the day. They work great as most will charge the built in battery and if the average owner of an iPhone makes $50,000+ a year they can afford one plus the External charger works with most iPods.

  1. lamewing

    Joined: Dec 1969


    External Battery???

    And I would want to carry an external battery around for what reason? If the battery was doubled in size inside the iPhone it would hardly impact its size and would significantly increase battery life.

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