updated 10:55 am EDT, Mon August 31, 2009
'Trainer' Get a Mac ad
Apple has begun airing its third new "Get a Mac" TV spot in under a week. Called "Trainer," the ad sees PC (John Hodgman) doing sit-ups as a personal trainer (Robert Loggia) and Mac (Justin Long) watch on. The trainer berates PC, pointing out that PC Magazine has rated Mac number one in customer support, and that PC World readers have called Mac the highest in reliability.
The trainer lastly suggests that Mac is "number one in customer satisfaction," though the ad does not cite a source for this claim. Apple has achieved continued success during 2009, slowing in some areas only because of the global recession, and the cannibalization of iPod sales due to the company's own iPhone. The company may also lack some draw due to the absence of a netbook option.