toggle

AAPL Stock: 497.67 ( -11.79 )

'Trainer' Get a Mac ad trumpets buyer satisfaction

updated 10:55 am EDT, Mon August 31, 2009

'Trainer' Get a Mac ad


Apple has begun airing its third new "Get a Mac" TV spot in under a week. Called "Trainer," the ad sees PC (John Hodgman) doing sit-ups as a personal trainer (Robert Loggia) and Mac (Justin Long) watch on. The trainer berates PC, pointing out that PC Magazine has rated Mac number one in customer support, and that PC World readers have called Mac the highest in reliability.

The trainer lastly suggests that Mac is "number one in customer satisfaction," though the ad does not cite a source for this claim. Apple has achieved continued success during 2009, slowing in some areas only because of the global recession, and the cannibalization of iPod sales due to the company's own iPhone. The company may also lack some draw due to the absence of a netbook option.


by MacNN Staff

print
email
(7)

TAGS :

 computers, TV, advertising, Apple

Related Articles

Recent Articles

toggle

Comments

  1. boomw

    Fresh-Faced Recruit

    Joined: Nov 2003

    -1
    08/31, 11:08am | report spam | Reply |

    Safari?

    Audio only on Snow Leopard. Bad Apple!

  1. eddd

    Fresh-Faced Recruit

    Joined: Dec 2001

    +1
    08/31, 11:26am | report spam | Reply |

    lol

    this one is great- loud laugh from me

  1. Geobunny

    Mac Elite

    Joined: Oct 2000

    0
    08/31, 12:26pm | report spam | Reply |

    re: Safari

    Boomw, no problem with audio here. I'm still on 10.5 and will be for the forseeable future. You may want to restart Safari, sometimes it simply forgets how to play audio!

  1. climacs

    Fresh-Faced Recruit

    Joined: Sep 2001

    -1
    08/31, 12:29pm | report spam | Reply |

    "Top Of The Line"

    is better. And R. Lee Ermey would have been a better choice than Loggia... also I was suprised Hodgman could do three sit-ups in a row!

  1. testudo

    Fresh-Faced Recruit

    Joined: Aug 2001

    -1
    08/31, 01:15pm | report spam | Reply |

    re: Safari

    His problem is he only has audio, not that safari forgot to play it.

  1. testudo

    Fresh-Faced Recruit

    Joined: Aug 2001

    -1
    08/31, 01:16pm | report spam | Reply |

    However

    It is nice to know Robert Loggia is still alive.

  1. vbscript2

    Fresh-Faced Recruit

    Joined: Sep 2009

    0
    09/15, 10:26pm | report spam | Reply |

    "may lack some draw"

    The company may also lack some draw due to the $500 - $1000 premium paid versus what the hardware is actually worth on most of Apple's systems. I'm quite certain that I couldn't have gotten similar hardware to the system that I just built from Apple for anything close to the ~ $1600 I paid for it. (Core i7 920, 6 GB DDR3 2000 MHz, GTX 275, 850W PSU, etc.)

Login Here

Not a member of the MacNN forums? Register now for free.

 
close
Photo
toggle

Network Headlines

toggle

Most Popular

10 Most Read

Recent Reviews

Logitech Cube

The world of mice could often be described charitably as stagnant: it's an endless sea of ergonomic shapes that assume you're sitting ...

NewerTech and Targus USB Hubs For Gifts

A useful holiday present to resolve an ongoing frustration is a multi-port hub. Whether as a stocking stuffer, Chanukah present, or an ...

X-Rite ColorMunki Photo

Color calibration is the art of tweaking your monitor so that the colors represented on screen better match real life and your printer ...

toggle

Most Commented

10 Most Discussed

 

Popular News