updated 09:40 am EDT, Tue August 25, 2009
New 'Get a Mac' TV ads
Apple has produced two more TV ads as part of its long-running "Get a Mac" campaign, touting the advantages of Macs over Windows PCs. The new commercials are primarily negative, accusing PCs of being subject to many more virus attacks than Macs. The first spot, "Surprise," has PC (John Hodgman) disguise himself as Mac (Justin Long), and insist to a computer buyer that PCs are very reliable.
In the second spot, "Top of the Line," PC brings in a high-end companion (Patrick Warburton), who claims to have a larger display and a faster processor. Because of viruses and various "headaches" however, a buyer says she would still rather have a Mac.
The security reputation of Macs has suffered in recent months, mainly due to a series of Trojans, which helped contribute to the activation of the first Mac-based botnet. Analysts have suggested that the true reason for fewer security attacks on Macs may be connected to the smaller user demographic, which does not offer as lucrative a target as the PC majority.