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Bell mimics iPhone ads for Pre, may ship early

updated 08:55 am EDT, Fri August 21, 2009

Bell Pre Ad Mimics Apple

Bell stirred a minor controversy in the past day through a new TV ad campaign for its version of the Palm Pre. The 30-second commercial follows Apple's ads for the iPhone 3G and 3GS very closely and focuses on a plain background with an unseen person navigating through some core features alongside uptempo music. In Bell's interpretation, the ad focuses on Pre advantages like multitasking and distinguishes itself by zooming out to show the supposed phone user from the bulk of the commercial.

The Bell ad also appears to show Google Maps working in landscape mode, a feature that some say isn't present in the Sprint edition; a Bell spokeswoman tells Electronista that landscape mode is real and functional. The phone's wallpaper is Bell-specific as well and suggests Palm is allowing carriers more say over the default state of the phone, though it remains to be seen if the logo-based background exists only in the ad or will be there by default.

In addition to Bell more actively marketing the Pre, Electronista has heard from people familiar with the situation that the Canadian carrier is already shipping the Palm smartphone to some customers as of today. Deliveries are prioritized based on who ordered first but should give some subscribers early access to the phone ahead of its official August 27th release date. [via PreThinking]

by MacNN Staff



  1. rytc

    Joined: Dec 1969



    It's a pretty poor rip-off, it doesn't really explain how the swiping is helpful. At least the iPhone ads show an real-world application i.e. a function for this or that feature on the iPhone.

  1. hansenfotos

    Joined: Dec 1969


    Lame, but... least it's better than the creepy ads Palm is running. I hate those.

  1. LouZer

    Joined: Dec 1969


    Re: Lame

    Yeah, because those ads showing people exchanging contact information isn't lame at all.

    And it certainly doesn't minimize a possible attractive feature by making it look like nothing more than a goofy feature looking for use.

  1. jondesu

    Joined: Dec 1969



    Regardless of your opinion of Apple's commercials, it's the ultimate in lameness to directly ripoff another company's commercial (not to mention potentially illegal depending on copyright laws, since Apple, AT&T, or their ad agency owns the rights to the commercials Apple uses).

    Oh, and if you're trying to criticize something, at least have the guts to come out and say what it is your criticizing. I don't know what you're referring to in the last paragraph.

  1. brainiac

    Joined: Dec 1969


    simulated screens

    Seems weak that they had to simulate the screen images and, out of resulting necessity, the device is being held by something other than the hand they show. It looks very fake.

  1. bredlo

    Joined: Dec 1969


    brainiac: totally!

    I was thinking the same thing re: the hand not really holding the phone. That completely held my attention, and I didn't pay attention to any other part of the ad.

  1. iphonerulez

    Joined: Dec 1969


    Yeah, the fixed

    position of the Pre caught my attention too when it was rotated. It seemed rather unnatural, but it was still less irritating to watch than the original Palm commercial.

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