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Win Mobile 7 aimed at iPhone, 6.5 at Android?

updated 10:55 am EDT, Wed August 19, 2009

Win Mobile Dual Strategy

Microsoft's plans to offer two versions of Windows Mobile at once are part of a strategy deliberately targeted at different competitors, Taiwan phone makers claimed this morning. Windows Mobile 7 is already known to be aimed at iPhones with an emphasis on high-end devices and multi-touch. The just launching Windows Mobile 6.5, however, is now being targeted at Android and will reportedly get both a revamped touchscreen interface as well as a lower price to lure phone designers that would otherwise pick an often free or low-cost Android license instead.

Such a tactic isn't uncommon for Microsoft. Although it has regularly steered companies towards more lucrative Windows Vista and now Windows 7 installs on regular computers when possible, the company has deliberately underpriced XP to squeeze out Linux from netbooks. The strategy reversed the category from primarily Linux-dominated to where over 90 percent of all netbooks use some version of Windows.

At the high end, Microsoft is known to have multiple reference specs for Windows Mobile 7 devices, known as Chassis 1, that would give ideal phones fast processors, high resolution screens, multi-touch and other key smartphone features.

by MacNN Staff



  1. Feathers

    Joined: Dec 1969


    Marketing History

    Any student of marketing can recount one of the greatest blunders of all time that was "Coca-Cola Classic" and the many "Coca-Cola are it" jokes that followed. Will Microsoft ever learn about the downsides of versioning? I think not, in the same way that a short-sighted man will always find it very difficult to find his glasses!

  1. testudo

    Joined: Dec 1969


    Re: Marketing history

    I think you need to go back to class. The biggest blunder was NOT Coca-Cola Classic, but, instead, New Coke. Coca-Cola Classic (which I think they still call that, who reads labels these days) returned to save Coke's a**, and was not a marketing blunder.

  1. testudo

    Joined: Dec 1969


    Re: Marketing history

    Oh, and what the h*** does this have to do windows mobile?

  1. jdonahoe

    Joined: Dec 1969


    Re: Marketing history

    The problem with Coke Classic was it wasn't really the old formula for Coke. I think Coke Classic brought us high fructose corn syrup instead of good old sugar.

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