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Cocktail album format to be debuted at Apple event?

updated 03:25 pm EDT, Fri August 14, 2009

Cocktail at iPod event

Although Apple has remained silent regarding the exact date and subject of its special event scheduled for the week of September 7th, many believe the company will update its iPod product line. Others speculate that Apple will also introduce the rumored "Cocktail" format that bundles a whole album with additional content such as interactive booklets, sleeve notes, lyric sheets and artwork, according to CNET News.

Sources within the record industry suggest the project is designed to drive sales of full length albums. Major labels have expressed frustration with the tendency of buyers to purchase a few tracks through iTunes, instead of the entire album. Apple is said to be collaborating with EMI, Sony Music, Warner Music and Universal Music Group on the Cocktail project.

"It's all about re-creating the heyday of the album when you would sit around with your friends looking at the artwork, while you listened to the music," an executive told the Financial Times.

Other sources contradict the idea that Apple is working with the labels on the same project. An unnamed representative from one of the labels suggests Sony, Warner, Universal and EMI are working on their own format, CMX, while Apple is separately developing Cocktail as a direct competitor.

Several additional rumors point to the possibility of an Apple tablet unveiling at the event, although the launch timing and details are still debated. One source suggests the tablet device could be launched alongside an iTunes update and the Cocktail format, highlighting its functionality as an advanced media player.

by MacNN Staff



  1. Marook

    Joined: Dec 1969


    They could...

    ...start by adding lyrics and booklets to the albums they already sell!

    And why would I buy the complete album just because it's in another format.

    Also, the question arise: How will it be possible to move single tracks to a mobile device from this format? Is it just a container of the normal AAC files??? Or will they force the user to only move the complete album to the users iPod/iPhone??? Then it will shurely fail from day one...

  1. LouZer

    Joined: Dec 1969



    that bundles a whole album with additional content such as interactive booklets, sleeve notes,

    When I first skimmed that, I thought it said 'steve notes'

  1. pastusza

    Joined: Dec 1969


    Now all they need to do..

    Now all they need to do is make some albums that have more than 2 good tracks on them!

    They've lowered the average age of the music buyer down to 12 with the c*** they put out, and they want to know why no one is buying whole albums. Good luck getting 12 year olds to sit around and read liner notes.

  1. clwilla

    Joined: Dec 1969


    If they

    do decide to introduce this format, not allowing single tracks to be moved to portable devices would be a terrible decision. I listen exclusively to albums, but I only allow my 2 year old son access to certain songs from my collection (he digs metal, and the lyrical content and 2 year olds are not always good for one another), so I would need the ability to allow only particular songs to be moved.

    All that said, for anyone to really enjoy this idea to it's fullest (it seems that those interested in buying full albums with liner notes/artwork etc would require better than 256 AAC), I would require that all of these songs be available in Apple Lossless. I don't buy from iTunes anymore because of the lossy format, and I certainly won't buy this new idea just for liner notes; I need high quality audio with it, and all for less than buying the CD at a store.

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