updated 10:15 am EDT, Wed August 12, 2009
Schiller on Google Voice
Apple's senior VP for worldwide product marketing, Phil Schiller, has taken the unusual step of personally responding to a blog post criticizing the App Store. The blogger, Steven Frank, became irate over Apple's rejection of Google Voice apps, calling it the "final straw" in a series of problems and deserving of a boycott. Apple needs to work on maintaining consistent rejection policies, according to Frank, and telling developers what can be done to gain approval.
Schiller has responded by insisting that Apple is listening to feedback, and working to evolve the App Store with those reactions in mind. The executive has also clarified a confusion over e-book apps, noting that the company has not taken a broad stance against them. A recent rejection was based on the possibility of iPhone-to-iPhone sharing, which could have allowed copyright infringement, says Schiller. Speculation held that Apple was preparing the way for its own e-book store.