Apple shoots TV ad for mystery product
updated 01:05 pm EDT, Wed August 12, 2009
Apple's secret ad shoot
Apple has recorded a new TV ad for an unknown product, reports out of California say. The ad was filmed on Tuesday, at a restaurant called Jax on the Tracks, situated in the small town of Truckee. Restaurant owner Bud Haley claims the location was chosen by scouts in order to portray a "a hip and cool spot for the 20-something crowd."
Accounts also suggest that the shoot was for an unreleased product, necessitating strict controls on information, and a complete ban on photography. Apple is believed to have several candidate products in its pipeline; among these could be a 10-inch tablet, which would have a built-in 3G connection, and possible subsidies from Verizon. Apple is also expected to introduce new iPods in September, with unknown feature changes.
Hmmm...
08/12, 01:19pm (1 reply) reply
Seems like a strange rumor. When was the last Apple campaign to feature location shots? Would be a big departure from the white screen ads they love. Maybe it's a featurette ala the iPhone developer spot shown at the Dev conference.
scottshu@scottshu.com
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Joined: Jul 2008
Oh, boy let the hype...
08/12, 01:34pm reply
BEGIN! Apple certainly does know how to keep up news at a fever pitch. Could the tablet be ready so soon? I'm thinking it may have to do with the latest iPod Touch which is certainly close to a refresh. It may have more social ready features such as a camera and video recorder, but unlikely to do video-conferencing. The Touch is really suited for a white screen ad with nothing radical needed.
The tablet will be a whole new animal which will likely have video-conferencing abilities.
Constable Odo
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Hip place...
08/12, 01:35pm reply
Or it was a hip place. Now that everybody knows an Apple commercial was filmed there, it's going to fill up with all the wanna-be hipsters who've just heard about it as being hip.
LouZer
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Joined: Nov 2000
re: oh boy
08/12, 01:38pm (1 reply) reply
Yet neither of those things warrant a 'hip and cool place' location shoot. And people don't go video-conferencing at a restaurant, unless they want to be really annoying.
testudo
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Joined: Aug 2001
maybe not a TV spot?
08/12, 01:57pm reply
How do they know it was for a TV spot and not a product launch or some other type of promotional video. And am I wrong, or are most of Apple's product TV spots done without any background environment - usually just white backdrops - unlike the promo videos which show designers/celebrities/civilians in a real environment talking about the product.
But if it truly is a TV spot, then this could signal more than just the launch of a product but also a new creative direction from Chiat/Day?
c4rlob
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Joined: May 2009
yep...
08/12, 02:07pm reply
My bet is on a new iPod/Touch
pairof9s
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Joined: Jan 2008
Portable
08/12, 02:20pm reply
If Apple is shooting on location, then we're talking about a device where the most surprising feature is that it can do things on the go that we don't expect from portable devices.
njfuzzy
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Joined: Apr 2001
photo shoot
08/12, 02:23pm reply
Apple used the Tahoe area for a photo shoot (with videos) that has been used in marketing materials for iLife. It's possible that this is just another effort. All the pics and videos you see on Macs in Apple retail stores come from these types of shoots.
yahtzee
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It's here!
08/12, 02:25pm (1 reply) reply
Finally, the G5 laptop...
trenchcoat77
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Joined: Aug 2003
Not just white screen
08/12, 02:26pm reply
Or was I the only one to see the tv commercial where the iPhone was used to capture video of someone trying to steal it, Mission Impossible style?
Zaren
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