Apple's secret ad shoot

Apple has recorded a new TV ad for an unknown product, reports out of California say. The ad was filmed on Tuesday, at a restaurant called Jax on the Tracks, situated in the small town of Truckee. Restaurant owner Bud Haley claims the location was chosen by scouts in order to portray a "a hip and cool spot for the 20-something crowd."

Accounts also suggest that the shoot was for an unreleased product, necessitating strict controls on information, and a complete ban on photography. Apple is believed to have several candidate products in its pipeline; among these could be a 10-inch tablet, which would have a built-in 3G connection, and possible subsidies from Verizon. Apple is also expected to introduce new iPods in September, with unknown feature changes.

by MacNN Staff