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Gmail push app approved; shift in Apple policy?

updated 10:45 am EDT, Mon August 10, 2009

Gmail push app approved

Apple has finally approved GPush, an iPhone app which allows push notifications when new Gmail messages have been received. The app is developed by Tiverias, and should be available for $1 for the first week of its release and $2 subsequently. The approval has unusual timing given Apple's recent rejection of Google Voice-based apps, which sparked an FCC inquiry.

GPush has been awaiting approval from Apple for over a month, and its acceptance could signal a shift in the company's policy towards similar software.

Google CEO Eric Schmidt stepped down from Apple's board of directors last week due to increasing conflicts of interest, which include products like phones, web browsers and now operating systems. It has also been revealed that the companies have a no-poaching rule in terms of hiring between them.

by MacNN Staff



  1. beanboyrjs

    Joined: Dec 1969


    Good news, but...

    It seems to me like this application duplicates more functionality of Apple's own mail app than any of the other rejected Google apps. Don't get me wrong. I am glad that it has been approved, and that consumers get the choice, but I can already receive my gmail and get notified using the built-in app. It seems silly that Apple would approve this, but not Latitude or Voice!

  1. bleee

    Joined: Dec 1969



    "GPush has been awaiting approval from Apple for over a month, and its acceptance could signal a shift in the company's policy towards similar software."

    Or it could just be another totally arbitrary approval like all the other apps that broke or bent the rules and made it through.

  1. testudo

    Joined: Dec 1969



    This app has nothing to do with the other ones. One is email, the other was for some glorified VOIP system that has Google's name on it so everyone's talking like its the next big thing (like Chrome OS, just another Linux variation). And those other apps were killed because, hello, the iPhone isn't on ATT's system just to let people freeload on their data network (or, at least, that is ATT's impression).

    This actually doesn't indicate anything, to be truthful. It would beckon the question, though, of who'd be stupid enough to buy it since, once you got the notification, you'd still have to fire up to see the email. Unless you're one of those who just 'refuses' to use the built-in mail application for some unknown reason.

  1. alex_kac

    Joined: Dec 1969


    Is unique

    Last I checked, the built-in mail app doesn't provide push notifications of the actual message. Just a "bing" sound. So this is new and not something that duplicates functionality.

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