AAPL Stock: 117.34 ( -0.96 )

Printed from

Google buys On2 to boost YouTube quality

updated 09:30 am EDT, Wed August 5, 2009

Google Buys On2

Google on Wednesday morning said it would buy On2 Technologies in a $106.5 million deal that could improve the quality of YouTube videos. The acquisition gives Google access to On2's video compression methods and is expected to directly translate into one or more of Google's video websites, most likely involving YouTube but potentially Google Video as well. While the search engine giant says it can't talk about product plans, it claims to be "committed to innovation" in video quality on the web.

The two companies expect the corporate union to be approved and completed during the fall.

Google has in the past been criticized for lagging in video quality compared to sites like Vimeo and SmugMug, which were some of the first to play 720p and 1080p video on the web respectively. However, the company started improving video quality in 2007 when it moved to the H.264 video format, in part to help the iPhone, and has since offered both a higher resolution standard definition option as well as a pseudo-HD option for videos recorded above DVD quality.

The upgrades represent both an increased popularity for HD video recording as well as a likely necessary upgrade to begin offering full-length movies and other content that would need improved quality to justify ads or even paid viewing.

by MacNN Staff



  1. testudo

    Joined: Dec 1969



    If only they could do something about the quality of the actual content...

Login Here

Not a member of the MacNN forums? Register now for free.


Network Headlines

Follow us on Facebook


Most Popular


Recent Reviews

Ultimate Ears Megaboom Bluetooth Speaker

Ultimate Ears (now owned by Logitech) has found great success in the marketplace with its "Boom" series of Bluetooth speakers, a mod ...

Kinivo URBN Premium Bluetooth Headphones

We love music, and we're willing to bet that you do, too. If you're like us, you probably spend a good portion of your time wearing ...

Jamstik+ MIDI Controller

For a long time the MIDI world has been dominated by keyboard-inspired controllers. Times are changing however, and we are slowly star ...


Most Commented